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BizReport | Advertising archives July 24, 2015

Radio most effective channel driving sales for Amazon's Prime Day

Analysis of how advertising helped Amazon to success in its inaugural Prime Day sale event reveals that radio was the most effective channel at converting awareness. ... >>

BizReport | Research archives March 26, 2015

TV, radio continue to be most popular media channels

Nielsen reveals that traditional media are still attracting the most eyeballs and ears. ... >>

BizReport | Advertising archives May 02, 2012

NextMedia taps Marketron to drive revenue, build loyalty

Media group NextMedia has tapped Marketron to help build a deeper understanding of their data. Beginning May 1, they'll integrate the Marketron Mediascape to not only delve deeper into their metrics but also to build loyalty from their listeners.... >>

BizReport | Blogs & Content archives November 17, 2011

Studies: Traditional media finding traction

Wondering if radio is still getting results? And what about newspapers? Wonder no longer. A new report from Ipsos OTX indicates radio is still getting results - as long as the correct message is sent over the airwaves. According to... >>

BizReport | Social Marketing May 10, 2010

Consumers don't put much trust in socnets

Consumers don't trust social networks, forums and blogs as much as they do traditional media such as radio, newspapers and television, according to a new study by Vision Critical, but family still comes first. ... >>

BizReport | Advertising archives October 21, 2009

Study: Offline ads more influential with consumers

When it comes to consuming content, publishers and marketers alike know that consumers are taking in more online content than offline, especially when it comes to newspapers and radio. But, when it comes to interacting or engaging with advertising, the... >>

BizReport | Mobile Marketing May 20, 2009

Radio/SMS hot mix for Taco Maker

A Mexican food outlet in the U.S. has put an increase in same-store sales down to investment in a mobile marketing strategy, reports QSR Magazine, demonstrating how a creative and strategic multi-channel campaign can boost response. ... >>

BizReport | Research archives April 03, 2009

Report: Internet ad revenues outstrip radio

Revenues from Internet advertising surpassed those from radio advertising last year, according to the recently released 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau and PricewaterhouseCoopers.... >>

BizReport | Advertising archives February 18, 2009

Day-part targeting underused online

Whereas day-part targeting has long been common practice in the planning of radio and television advertising, it has yet to be embraced by online advertisers, according to new research from IAB and Lightspeed Research. ... >>

BizReport | Advertising archives March 04, 2008

New tool to forecast online ad buys

A new tool that will enable agencies and advertisers to compare the cost of Internet buys to the market as a whole is to be launched.... >>

BizReport | Research archives March 03, 2008

Survey: Internet primary source of news

The Internet is now the most frequently used and important source of news in the U.S., outweighing newspapers, television and radio, according to a recent survey by We Media/Zogby Interactive.... >>

BizReport | Research archives February 04, 2008

IMMI: Movie-goers consume more media

Look no farther than the local movie theater to find consumers who read, listen and watch for news. According to a recent Integrated Media Measurement, Inc. (IMMI) report, movie-goers consume more media (television and radio) than non-movie-goers. ... >>

BizReport | Advertising archives February 08, 2007

Print and radio ad spends decrease while online rises

An overall increase in U.S. advertising spend during 2007 will see increases in online spends and decreases in some offline budgets.... >>