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BizReport | February 02, 2017
Royal Mail launches 'Labels to Go' service to improve returns process
New Royal Mail service in the UK will improve the returns process for customers and businesses alike. ... >>
BizReport | Trends & Ideas archives July 24, 2015
Shell, PayPal team up to enable mobile payments at the pump
As mobile payments increase in popularity in the U.K. they are making life easier in all sorts of ways. Motorists in the U.K. can now make filling up with gas easier by using mobile payments courtesy of PayPal and Shell... >>
BizReport | Advertising archives June 04, 2015
Enable spontaneous purchases via multiple media, including radio, with PowaTag
The ability to make purchases immediately from any media at any time is becoming a reality. Now, consumers can even make purchases via mobile through audio ads on the radio thanks to PowaTag.... >>
BizReport | Mobile Marketing August 15, 2014
QR codes in cemeteries to bring war dead to life
QR codes are appearing worldwide in cemeteries. Using the codes on headstones can bring the deceased's story to life. On the 100th anniversary of the start of the first World War, Commonwealth war graves in Wales are also getting the... >>
BizReport | Mobile Marketing May 28, 2014
ScanBuy reveals 20% increase in QR Code scans
Mentions of QR Codes in the marketing press seem to have calmed down in the last six months or so after mixed reviews of their marketing effectiveness and consumer adoption. However, new figures released by mobile engagement solutions firm Scanbuy... >>
BizReport | Mobile Marketing January 17, 2014
Scanbuy: Barcode and NFC scans rise 33% year-on-year
Barcode and NFC scans rose significantly during the last month of 2013 compared with the previous year, according to new figures released by mobile engagement solutions provider Scanbuy. ... >>
BizReport | Mobile Marketing August 27, 2013
Health firm on-pack QR code campaign yields surprising results
When supplement manufacturer Doctor's Best began putting QR codes on the front of product labels to appeal to consumers, little did they know their target audience would show the least interest. ... >>
BizReport | Mobile Marketing May 30, 2013
QR Code scanning takes off in China
China may have been slow to embrace QR Codes but, as recent statistics revealed at the AllthingsD D11 conference this week show, use is on the rise, quadrupling in just one year.... >>
BizReport | Mobile Marketing May 28, 2013
Mercedes introduces QR Code rescue sheets for emergency responders
An innovative application for smartphone-scannable QR Codes has been introduced by Mercedes-Benz to help save lives from car crashes. ... >>
BizReport | Mobile Marketing April 18, 2013
Image recognition and augmented reality trigger larger share of mobile activations in U.S. magazines
In the two years to the end of 2012, the number of mobile activations in the Top 100 US magazines by circulation has risen significantly. QR codes continue to be the dominant format but image-based and augmented reality activations are... >>
BizReport | Mobile Marketing March 12, 2013
In-store mobile marketing solution enables real-time targeting of shoppers in-store
A new in-store mobile marketing solution, aimed at helping retailers recognize the key role mobile plays within today's omni-channel world, has been launched by UK-based mobile marketing agency Sponge.... >>
BizReport | Mobile Marketing January 18, 2013
More than 1 in 4 young mobile users scan QR codes
Mobile users in North America and Europe are increasingly scanning QR codes with their devices, according to new research released by Pitney Bowes. Research from Nellymoser reveals mobile action codes in print magazines deliver a better response rate than traditional... >>
BizReport | November 28, 2012
Black Friday: ScanLife records busiest QR code scanning day ever
Mobile engagement firm ScanLife reveals that Black Friday was the busiest day ever for mobile barcode traffic.... >>
BizReport | November 19, 2012
6 in 10 Australians unfamiliar with QR codes
A recent poll among Australians by Econsultancy and research group Toluna reveals that many down under are unfamiliar with QR codes despite their increasing use in marketing campaigns. ... >>
BizReport | Advertising archives October 09, 2012
QR code response rates in print magazines higher than direct mail
New research reveals that mobile action codes in print magazines deliver a better response rate than traditional forms of direct mail. ... >>
BizReport | Mobile Marketing September 21, 2012
QR code scanning rises 218% in Spain
Across Europe, as smartphone adoption increases, more consumers than ever are using their mobile devices to interact with QR Codes, according to recent figures from comScore.... >>
BizReport | Mobile Marketing September 13, 2012
91% of men have scanned a barcode while shopping
New research into the mobile consumer buying habits of men and women reveals that, not only do men shop more via mobile than women, but they also make more use of barcode scanners.... >>
BizReport | Mobile Marketing September 12, 2012
27% of smartphone users scan QR Codes in-store
New research from mobile marketing and technology firm Vibes reveals that most consumers now have their mobile with them while shopping. A huge opportunity exists for retailers worried about "showrooming" to provide consumers with ways to help make purchasing decisions.... >>
BizReport | Trends & Ideas archives July 25, 2012
Shadows cast on Korean QR Code campaign
When Korea's largest retail chain, Emart, realized that revenues were being held back by a slump in sales during lunch-time, they came up with a unique way to harness the power of QR Codes and... the sun. ... >>
BizReport | Mobile Marketing May 17, 2012
99% of top U.S. magazines contained mobile action codes in Q1 2012
The incorporation of mobile action codes in the top 100 US magazines during the first quarter of 2012 was almost universal, according to a new survey by marketing and technology firm Nellymoser, with QR codes being the most popular format.... >>
BizReport | Mobile Marketing May 04, 2012
Mobile: Quarter of Germans have used QR codes
QR codes are gaining acceptance in Germany with nearly a quarter of the population having used one, according to a new survey from market research firm SKOPOS.... >>
BizReport | Mobile Marketing March 26, 2012
Europe: QR Code interaction in outdoor ads way ahead of AR, NFC
Not many Europeans have scanned a QR Code but, as far as new mobile technologies go, awareness of QR Codes in the context of outdoor, or out-of-home (OOH), advertising is way ahead of others.... >>
BizReport | Mobile Marketing March 12, 2012
Taco Bell uses QR codes, AR in new product launch
Packaging for Taco Bell's most innovative product in the chain's history will feature a QR code and augmented reality in one of the company's largest marketing pushes. ... >>
BizReport | Advertising archives March 07, 2012
Entire UK town in QR code, NFC advertising trial
QR code and near-field communication technology is being put to the test in the UK's first large-scale out-of-home advertising trial involving 13 top brands and an entire city. ... >>
BizReport | Trends & Ideas archives February 02, 2012
USPS to propose repeat mobile barcode promo
Recognizing a trend in the use of QR codes by mailers the U.S. Postal Service is planning to re-run last summer's barcode promotion.... >>
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