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BizReport | Mobile Marketing May 01, 2013

46% use mobile only in path-to-purchase

Today's mobile consumers increasingly start their path-to-purchase on a mobile device yet around half convert offline or on another screen, according to new research released by Telmetrics and xAd. ... >>

BizReport | Ecommerce archives August 30, 2012

10 Ways You Can Encourage Consumer Product Reviews

In the run up to Black Friday and Cyber Monday consumers will be trawling product reviews to help them make important purchase decisions. If your business has yet to harness the power of reviews, here's how you can make a... >>

BizReport | Ecommerce archives August 03, 2012

25% of shoppers in the UK say online delivery costs too high

While one quarter of shoppers in the UK think the cost of having online purchases delivered is too high, 4 in ten are prepared to pay extra for next day delivery, according to a new survey by Trimble, provider of... >>

BizReport | Ecommerce archives May 25, 2012

Consumers willing to wait longer for purchases delivered free

Research by business consulting company AlixPartners found that consumers don't mind longer delivery times when the shipping is free.... >>

BizReport | Ecommerce archives July 21, 2011

Mobile web trumps online in search for new auto

Consumers in the market for a new automobile are using their mobile devices as research tools. New data published by Jumptap shows traffic to mobile versions of automotive websites is accelerating at a much faster rate than traffic to online... >>

BizReport | Ecommerce archives July 12, 2011

Retailers ask "receipt in the bag or via email?"

Apple may have been doing it for years, but an increasing number of forward-thinking and environmentally-aware retailers are beginning to making the move away from the scrappy bits of paper that accumulate in wallets and in the bottom of handbags... >>

BizReport | Social Marketing June 23, 2011

Reevoo: Today's purchase process "almost entirely social"

Less than a quarter of consumers surveyed by Reevoo believed their purchase decisions were influenced by advertising. Instead, the vast majority refer to friends, family, and even complete strangers on their social networks and review sites to aid them in... >>

BizReport | Advertising archives June 22, 2011

Modern males play greater role in purchase decisions

Who says men don't get a look-in when it comes to splashing out? New research from Jacobs Media reveals that six out of ten women would make a purchase based on the recommendation of their partner or spouse, highlighting the... >>

BizReport | Ecommerce archives June 10, 2010

Forrester: Shopping cart abandonment here to stay

Even the most optimized of shopping cart processes won't stop shopping cart abandonment, found Forrester in recent research into the online shopping process. ... >>