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BizReport | Social Marketing June 24, 2014

Does social media influence purchase decisions?

Companies big and small have turned to social media to target consumers and persuade them to buy or try their products. But does a social media approach work? Gallup's recent survey findings may disappoint some marketers. ... >>

BizReport | December 20, 2012

40% of consumers spend 5 - 10 mins making purchase decision online

Consumers aren't hanging around when making purchase decisions this festive season. New research from online retail firm Virginia Hayward reveals that today's fast-paced shopping environments are leading to swift choices.... >>

BizReport | Social Marketing October 11, 2012

Restaurant deals site kills fake reviews

A new verification procedure put in place by the most popular restaurant deal site in the U.S. ensures reviews are only left by customers who have actually eaten in restaurants they review and focus on the dining experience. ... >>

BizReport | Social Marketing May 03, 2012

Online reviews trump peer-to-peer word of mouth

The opinion of a stranger would now appear to be more useful than that of a family member or friend, according to findings from the latest Eccomplished quarterly survey. ... >>

BizReport | Social Marketing September 16, 2011

Survey: Twitter wields more purchase influence than Facebook

In their research into online shopping Kantar Media Compete discovered a surprising statistic concerning the comparative influence of Twitter and Facebook on purchase decisions.... >>

BizReport | Ecommerce September 09, 2009

Increase loyalty, value with on-site price comparison tools

Consumers spend a lot of their online time researching purchases. Much of their research is done on dedicated price comparison websites. Online retailers could increase loyalty and sales by encouraging consumers to conduct price comparison research within the confines of... >>

BizReport | Research June 09, 2009

Mintel: Offline WOM trumps online

New research from Mintel shows that despite the role the Internet plays in most of our lives, word of mouth is still more influential when used offline.... >>

BizReport | Blogs & Content May 07, 2009

Study: Women use blogs, not socnets, to source information/opinion

Women are using social media more than ever before to compare prices, post product recommendations and keep in touch with others, but there appears to be a dividing line when it comes to which media they use for each activity.... >>

BizReport | Ecommerce February 10, 2009

Mobile-friendly recommendation site launched

There's been a lot of talk recently about the increase in use of mobile phones while shopping in-store and the role the mobile Internet plays in providing consumers with the information they need to make a purchase decision. A new... >>

BizReport | Mobile Marketing January 22, 2009

MobileVoice brings online reviews in-store

Bazaarvoice has introduced a new service that delivers product reviews to consumers' mobile phones. Nothing new there, you say. However, this service, called MobileVoice, delivers those reviews while consumers are in the store.... >>

BizReport | Ecommerce December 11, 2008

CompUSA brings Internet in-store

A retailer in Florida is bringing the Internet to its bricks and mortar store. Miami-based CompUSA is providing customers with access to information at the point of sale to help them make better informed buying decisions. ... >>

BizReport | Search Marketing January 15, 2008

Consumers crave online CPG product information

Many consumers are actively searching for CPG product information online, according to a survey by lead-generation firm Prospectiv, but a surprisingly high number say they often cannot find the information they are seeking.... >>

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