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Research by Google and Nielsen provides mobile marketers with key insights into when and why people use mobile search and the actions taken as a result of this use.... >>
New research from mobile marketing and technology firm Vibes reveals that most consumers now have their mobile with them while shopping. A huge opportunity exists for retailers worried about "showrooming" to provide consumers with ways to help make purchasing decisions.... >>
Consumers much prefer getting something for free than getting something for less, according to new research on the psychology of discounting by a team of researchers led by Akshay Rao of the University of Minnesota's Carlson School of Management. ... >>
A new online poll from Reuters/Ipsos reveals that, despite many businesses hoping to make a sale or two via Facebook, many consumers aren't swayed by ads or comments on the social network.... >>
Social media and review sites are driving consumers' dealership choices, according to new research, but dealerships with in-house social media management aren't keeping pace. ... >>
The opinion of a stranger would now appear to be more useful than that of a family member or friend, according to findings from the latest Eccomplished quarterly survey. ... >>
Smartphones are playing a greater role in consumer in-store purchasing habits than ever before, according to new studies from the Internet Advertising Bureau (IAB) and the Pew Internet and American Life Project. ... >>
Now that the Christmas rush is over it's time for toy retailers to take a step back and look at the role of the Internet in the consumer purchase journey. Google's recently released study is a good place to start.... >>
When it comes to supporting a cause through purchasing products Americans are all talk but not much action, according to the findings of a new study from BlogHer and Ketchum's recently launched Cause Consumer Engagement specialty. ... >>
Recently released findings from research firm OTX, for DEI Worldwide, adds ammo to the power of online word-of-mouth strategies. ... >>
- Twitter ups ad relevancy with Tailored Audiences
- Research reveals poor uptake and awareness of NFC payments
- Facebook far and away most frequently used mobile app
- The best practices for mobile brands in 2014
- Forecast: Big data to push SMBs into 2014
- Report: TV ads pushing engagement, intent
- Report: Online wide open for CPG brands
- Webrooming, Showrooming pushing shopper engagement
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