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BizReport | Search Marketing March 14, 2013

Google: Half of mobile conversions happen within the hour

Research by Google and Nielsen provides mobile marketers with key insights into when and why people use mobile search and the actions taken as a result of this use.... >>

BizReport | Mobile Marketing September 12, 2012

27% of smartphone users scan QR Codes in-store

New research from mobile marketing and technology firm Vibes reveals that most consumers now have their mobile with them while shopping. A huge opportunity exists for retailers worried about "showrooming" to provide consumers with ways to help make purchasing decisions.... >>

BizReport | Ecommerce July 04, 2012

Consumers opt for 'extra product' deals over discounts

Consumers much prefer getting something for free than getting something for less, according to new research on the psychology of discounting by a team of researchers led by Akshay Rao of the University of Minnesota's Carlson School of Management. ... >>

BizReport | Social Marketing June 06, 2012

Facebook ads, comments ineffective at prompting purchases

A new online poll from Reuters/Ipsos reveals that, despite many businesses hoping to make a sale or two via Facebook, many consumers aren't swayed by ads or comments on the social network.... >>

BizReport | Social Marketing June 01, 2012

Social, review sites key drivers of auto dealership selection

Social media and review sites are driving consumers' dealership choices, according to new research, but dealerships with in-house social media management aren't keeping pace. ... >>

BizReport | Social Marketing May 03, 2012

Online reviews trump peer-to-peer word of mouth

The opinion of a stranger would now appear to be more useful than that of a family member or friend, according to findings from the latest Eccomplished quarterly survey. ... >>

BizReport | Mobile Marketing February 01, 2012

TV ads prompt 44% of mobile users to pick up the phone

Smartphones are playing a greater role in consumer in-store purchasing habits than ever before, according to new studies from the Internet Advertising Bureau (IAB) and the Pew Internet and American Life Project. ... >>

BizReport | Ecommerce January 06, 2012

Pester power sends parents online toy shopping

Now that the Christmas rush is over it's time for toy retailers to take a step back and look at the role of the Internet in the consumer purchase journey. Google's recently released study is a good place to start.... >>

BizReport | Loyalty Marketing July 05, 2011

Cause marketing impacts brand affinity, sales not so much

When it comes to supporting a cause through purchasing products Americans are all talk but not much action, according to the findings of a new study from BlogHer and Ketchum's recently launched Cause Consumer Engagement specialty. ... >>

BizReport | Social Marketing December 16, 2008

OTX/DEI: Consumers want to engage directly with brands

Recently released findings from research firm OTX, for DEI Worldwide, adds ammo to the power of online word-of-mouth strategies. ... >>

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