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BizReport | Advertising May 22, 2013

PPA: Digital magazines boost demand for print editions

The Professional Publishers Association (PPA) in the U.K. has released the Tap Report that confirms there is a strong link between tablet ownership and magazine readership and that digital is not eroding the market for print editions. ... >>

BizReport | Advertising January 14, 2013

Magazine ad pages continue to fall despite growing audience

On the whole, 2012 was a rough year for magazines. New figures released by the Publishers Information Bureau show total ad pages fell across most major magazine categories with just a few individual titles posting positive results.... >>

BizReport | Advertising October 02, 2012

Belly Band: Traditional print ad gets digital makeover

A popular print advertising format has become the latest to get the digital treatment. Popular Science is wooing advertisers with a new take on the 'belly band', due to appear on the cover of November's edition.... >>

BizReport | Mobile Marketing August 30, 2012

Mobile action codes in print mags rise, QR Codes dominate

New research by mobile marketing firm Nellymoser reveals a huge rise in the use of mobile action codes in the top U.S. print magazines. ... >>

BizReport | Mobile Marketing July 09, 2012

Publisher places QR Codes on book jackets

Publisher Simon & Schuster isn't new to mobile or digital sales. Over a quarter of their sales are now digital. However, they're moving into new territory with the launch of QR Codes on book covers in the hopes of boosting... >>

BizReport | Trends & Ideas June 21, 2012

Ebooks now outsell hardbacks

For the first time ever, ebook revenues have exceeded hardcovers, according to new figures released by the Association of American Publishers.... >>

BizReport | Internet January 17, 2011

Apple angers publishers with cessation of free iPad access for print subscribers

Apple has told several European publications that they can no longer offer free access to their iPad editions via the App Store, according to recent reports. Why? It's all about the money.... >>

BizReport | Advertising April 13, 2010

Q1 shows growth for magazine ad revenue

Good news could be on the horizon for publishers: according to data from the Publishers Information Bureau (PIB) magazine advertising showed strong growth in several categories to round out Q1 2010 even though the overall revenue dropped to just over... >>

BizReport | Research December 17, 2009

81% of marketers feel no guilt for using online images without paying

A lack of knowledge of industry rules and terminologies has led to more than a third of British marketing, PR and publishing professionals to use images found online illegally, according to a new survey from Deutsche Telekom's online photo agency,... >>

BizReport | Trends & Ideas July 30, 2007

Magazines turn to the Internet for readers, revenue

More magazines are looking to the Internet to keep readers interested in their offerings. According to a recent report from the Magazine Publishers of America (MPA), magazines increased their digital initiatives by more than 135% this year.... >>

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