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BizReport | Advertising archives April 21, 2017

Researchers developing a super-adblocker

If publishers are already concerned about how the war on ad blockers is going, they may not want to hear about the daddy of all ad blockers that is currently being developed by Princeton and Stanford researchers. If you do... >>

BizReport | Trends & Ideas archives January 17, 2017

Most media chiefs believe fake news is good for business

Fake news has been hitting the headlines of late but, according to a new report from the Reuters Institute for the Study of Journalism, most news media chiefs believe fake news is good for business. ... >>

BizReport | Advertising archives March 04, 2016

Ad blockers willing to turn off software to access content when asked

That latest Internet Advertising Bureau (UK) figures show that the number of people using ad blockers continues to rise. However, more than half are willing to turn them off to access content they want.... >>

BizReport | Advertising archives February 22, 2016

How publishers are reacting to ad blocking

A new survey reveals how publishers are approaching the increasing challenge of ad blocking and reveals that, while a variety of methods are favored, there is a universal disregard for paywalls. ... >>

BizReport | Advertising archives January 20, 2016

4 in 10 publishers believe up to 30% of visitors block ads

Content compensation platform Sourcepoint has published data that graphically illustrates the problems facing publishers as the ad blocking threat increases. ... >>

BizReport | Advertising archives April 05, 2013

Global research project reveals best ad formats for tablets

A global research project, in which 37 ad formats were tested among 20 million U.S. consumers over a 14-month period, has helped to define the best ad formats for tablets. ... >>

BizReport | Viral Marketing April 26, 2011

Adap.tv, Playwire partner for video monetization

A new partnership may help video content creators and brand advertisers connect. Through the partnership Adap.tv, a buying and selling hub for online video, and Playwire, a new video platform from Intergi Entertainment, will collaborate to create a more direct... >>

BizReport | Advertising archives September 28, 2010

PubMatic launches firewall to protect online data

A new release from PubMatic should give publishers a bit higher comfort level where their data and information is concerned. Today the company launches a firewall which will help to prevent the leakage of data and give publishers more transparency... >>

BizReport | Advertising archives October 23, 2009

Tribal Fusion launches site 'skins with ads

Will the additions to rich media never cease? A new launch from Tribal Fusion is putting ads in site skins, making the ads more impactful and possibly deepening the engagement of users on-site. The skins are being used on publisher... >>

BizReport | Blogs & Content archives October 07, 2009

Rubicon Project launches REVV

Online ad tech firm The Rubicon Project has launched a new service for publishers which should help them keep a better grasp on campaigns across a number of different advertising networks. REVV, Rubicon's answer, allows online publishers to manage direct... >>

BizReport | Advertising archives January 17, 2009

PubMatic: Display ad pricing plummets

According to the most recent AdPrice Index, published by PubMatic, Q4 2008 saw a significant decline in online display ad pricing compared to the same period the year before. ... >>

BizReport | Advertising archives November 25, 2008

AdBrite introduces cost-per-click banner advertising

In a significant departure from traditional CPM rates, advertisers on ad exchange AdBrite can now pay for graphical banner advertising in the same way they pay for search placement and text ads.... >>

BizReport | Research archives November 17, 2008

Thousands in revenues lost due to pirated content

Original content published on sites other than those it was intended for appears to have an audience 1.5 times larger than on its original destination site, according to a study by content monitoring firm, Attributor Corporation.... >>

BizReport | Search Marketing October 17, 2008

DIY display ads launched by Google Adwords

Small businesses are set to benefit from an ad tool, released this week by Google AdWords, which will allow advertisers to develop display ads using a variety of templates, negating their need to use the services of a designer.... >>

BizReport | Internet March 20, 2007

Publishers aren't profiting from online operations

Out of 350 international newspaper and magazine executives gathered in Hannover, Germany, for a media conference, only one was able to claim making a profit from their online operations.... >>

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