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BizReport | Blogs & Content archives March 22, 2017

More brands building relationships with bloggers

The latest Global Bloggers Survey from Bloggers Required provides insight into the current state of relationships and developments between bloggers, brands and communication specialists. ... >>

BizReport | Social Marketing August 04, 2016

Twitter is the leading battleground for brands

Twitter is the leading social media battleground for brands, according to recent research, with the vast majority of PR crises beginning on the social platform. ... >>

BizReport | Trends & Ideas archives July 14, 2016

Brands, not external factors, to blame for 78% of PR disasters

A new study from media monitoring platform Visibrain suggests that most brands have no-one to blame but themselves for public relations disasters. ... >>

BizReport | Social Marketing May 01, 2015

40% of public relations workers use, but do not engage with, social media

Social media has become a key tool of public relations workers but, according to a study from Cision UK in association with the Canterbury Christ Church University, few are engaging via social media or responding to comments. ... >>

BizReport | Blogs & Content archives February 11, 2013

35% of brand newsrooms are neglected

More than a third of brands don't keep their online newsrooms up to date, according to new research from social media news ands PR platform Mynewsdesk. ... >>

BizReport | Viral Marketing June 28, 2012

Natural Motion: PR has "no impact" on mobile game downloads

Traditional marketing and PR campaigns to promote and acquire players for mobile games are pointless, according to the CEO of social mobile game technology and development firm Natural Motion.... >>

BizReport | Blogs & Content archives April 30, 2012

How to get a blogger to read, not ditch, your email pitch

Every day, journalists and bloggers wake to inboxes bursting at the seams with press releases and launch packs. Few of those emails will ever be acted upon, or even read. Here are five ways to make sure your email doesn't... >>

BizReport | Internet April 19, 2012

60% of Wikipedia articles about companies contain factual errors

Do you know if your company's Wikipedia entry is factually correct? According to new research from the Public Relations Society of America (PRSA) six out of ten Wikipedia articles about businesses contain errors. ... >>

BizReport | Social Marketing March 29, 2012

Research: PR professionals embrace bloggers

Over 80% of PR professionals now work with bloggers to ensure their clients get the best coverage possible, according to new research by UK-based DWPub. ... >>

BizReport | Internet May 27, 2011

10 tips to make your online newsroom journalist-friendly

Is your online newsroom an afterthought? Is it somewhere to bung the odd press release, maybe sprinkled with a few relevant contact email addresses? If so, you're missing a prime opportunity to connect with and engage today's connected news makers.... >>

BizReport | Social Marketing April 26, 2011

New poll reveals Twitter use among PR/Marketing professionals

iPressroom, an online marketing and PR software and services provider that specializes in online newsrooms, has released a few of its findings into how marketing and PR professionals, and the top consumer brands they follow, use Twitter.... >>

BizReport | Blogs & Content archives October 07, 2010

Large "message gap" identified between companies and blogs

Recent analysis of 158 corporate messages, including announcements, product launches, speeches and leadership announcements from 16 companies in the United States, Europe, Latin America and Asia, discovered a "message gap" between the press releases and corporate statements issued and the... >>

BizReport | Trends & Ideas archives March 24, 2010

Study finds very few press releases contain multi-media elements

PR seems to have given multi-media the slip. According to new analysis from U.K. press release distribution firm RealWire, very few PR practitioners are using it to enhance their releases. ... >>