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More than a third of brands don't keep their online newsrooms up to date, according to new research from social media news ands PR platform Mynewsdesk. ... >>
Traditional marketing and PR campaigns to promote and acquire players for mobile games are pointless, according to the CEO of social mobile game technology and development firm Natural Motion.... >>
Every day, journalists and bloggers wake to inboxes bursting at the seams with press releases and launch packs. Few of those emails will ever be acted upon, or even read. Here are five ways to make sure your email doesn't... >>
Do you know if your company's Wikipedia entry is factually correct? According to new research from the Public Relations Society of America (PRSA) six out of ten Wikipedia articles about businesses contain errors. ... >>
Over 80% of PR professionals now work with bloggers to ensure their clients get the best coverage possible, according to new research by UK-based DWPub. ... >>
Is your online newsroom an afterthought? Is it somewhere to bung the odd press release, maybe sprinkled with a few relevant contact email addresses? If so, you're missing a prime opportunity to connect with and engage today's connected news makers.... >>
iPressroom, an online marketing and PR software and services provider that specializes in online newsrooms, has released a few of its findings into how marketing and PR professionals, and the top consumer brands they follow, use Twitter.... >>
Recent analysis of 158 corporate messages, including announcements, product launches, speeches and leadership announcements from 16 companies in the United States, Europe, Latin America and Asia, discovered a "message gap" between the press releases and corporate statements issued and the... >>
PR seems to have given multi-media the slip. According to new analysis from U.K. press release distribution firm RealWire, very few PR practitioners are using it to enhance their releases. ... >>
- App Store hits 50 billion milestone, Google Play not far behind
- IBM: Mother's Day shopping goes mobile
- Service industry occupations not safe from technology
- How webrooming is taking over ecommerce
- Report: Strong digital presence key to success
- Report: SMBs falling behind in tech
- Mobile the boost loyalty programs need
- British Land: UK retail stores must adapt or die
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