Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Tags : Tag Results
Tag Results
2 Tag Results
Pagination:
2 result(s) displayed (1 - 2):
BizReport | Trends & Ideas archives July 30, 2008
Nielsen embraces consumer personality profile mapping
Nielsen is adding consumer personality profile mapping to its Homescan Consumer Panel giving consumer packaged goods marketers the ability to track not only consumer purchasing habits, but the behaviors and personalities that drive those individuals to buy.... >>
BizReport | Advertising archives May 01, 2008
24/7 Real Media, Mindset Media target for personality
A new targeting technology is coming on strong for online marketers and could result in better consumer engagement. Called psychographic targeting, the method is said to appeal to users' personalities. Marketers can buy and place ads targeted to specific personality... >>
Pagination:
Latest Headlines
- Reports: Shifting loyalty, better information key to shopper engagement
- Akamai finds fraudsters targeting tax filings
- Reports outline importance of connected TVs to brands
- Top 3 tips to create a stronger AI strategy
- Expert: How CX can reimagine branded campaigns
- Experts: A year after the pandemic, here's how we're coping
- How AI is helping solve pandemic problems
- Report finds coupon fraud costing merchants $100 million per year