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BizReport | Mobile Marketing February 13, 2015

79% of brands plan proximity marketing investment in next six months

Proximity marketing is set to explode with 99% of respondents to a study commissioned by Airspace already considering investment in the technology. Does that figure sound too high? Airspace CEO Ian Malone does not think so. ... >>

BizReport | Advertising archives September 17, 2012

Mobile ad CTRs jump the closer a consumer gets to a business

New insights into local mobile advertising from YP reveal how mobile users' distance to a business location impacts their likelihood to click on an ad for that business. ... >>

BizReport | Mobile Marketing May 22, 2009

Mobile opt-in proximity marketing service to launch soon

French telecoms equipment manufacturer Alcatel-Lucent has partnered with location-based ad services provider 1020 Placecast to develop a proximity marketing mobile ad service to subscribers. ... >>

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