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BizReport | Social Marketing August 18, 2016
Too much promotion, not enough engagement, annoys consumers on social
Engagement, not promotion, is the key to keeping a social media audience happy, concludes new data released by social media management platform, Sprout Social. ... >>
BizReport | Loyalty Marketing June 20, 2015
'World-first' supermarket promotion puts customers in the driving seat
In what they are calling a "world-first" a major UK supermarket is letting members of its loyalty scheme choose which products they would like to save money on. ... >>
BizReport | Social Marketing August 28, 2013
Facebook removes requirement for third-party apps in promotions
Great news for Facebook marketers and users. Significant changes to how promotions and contests are run on the social network does away with the need for third-party apps.... >>
BizReport | Advertising archives June 22, 2012
Even during tough times consumers respond to humorous ads
No matter what the economic climate, ads that make consumers laugh are most effective in terms of ad recall and purchase intent, according to a new study from Nielsen.... >>
BizReport | Trends & Ideas archives February 02, 2012
USPS to propose repeat mobile barcode promo
Recognizing a trend in the use of QR codes by mailers the U.S. Postal Service is planning to re-run last summer's barcode promotion.... >>
BizReport | Mobile Marketing May 09, 2011
QR codes take off, USPS encourages use in mailings
As the number of smartphones being used around the globe increases so, it seems, does the popularity of quick response (QR) codes among businesses large and small. Even the USPS are encouraging mailers to use the device on mailings. ... >>
BizReport | Social Marketing August 04, 2009
Twitter: United and JetBlue "twares" going "cheep"
Twitter is being used in many ways by many different businesses. Even the airlines are onboard. Where as once they were offering customer service and flight information via the popular microblogging platform some are now promoting Twitter-only deals on airfares,... >>
BizReport | Mobile Marketing May 09, 2009
Mobile phones turn into barcode scanners
New mobile phone barcode scanning technology has been released that will help further integrate the devices in to the sales and marketing loop and bring on- and offline media closer together.... >>
BizReport | Trends & Ideas archives February 03, 2009
Hitwise: Steady growth in 'e-book' searches
Hitwise's Robin Goad has released data regarding searches for e-books. His findings have revealed a steady growth in searches for the term, demonstrating a continued interest in digital reading. Marketers can easily integrate e-books into their marketing strategy, driving traffic... >>
BizReport | Ecommerce archives November 17, 2008
Online retailers cling to free shipping promotions
The debate about whether free shipping is a short course to ruin, or an important driver of sales, rages on. Many believe that free shipping belongs in the realm of the 'big boys' and that it's nigh-on impossible for small... >>
BizReport | Ecommerce archives October 20, 2008
Flaunt your free delivery
Consumers are going online to do their holiday shopping as a way of saving time and money, especially on gas, which makes offering free delivery a powerful way of attracting new customers.... >>
BizReport | Research archives October 25, 2007
Shipping promotions most popular with online retailers
Free shipping, with conditions, is set to be the most popular promotion among online retailers this holiday season, found a study conducted by BizRate Research for Shop.org.... >>
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