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BizReport | Mobile Marketing August 09, 2013

Top 3 mobile RTB tips

Mobile and online RTB are similar but should not be approached in exactly the same way, according to one expert. Mobile RTB exchanges have a critical role in sourcing, enriching, and delivering identifier, contextual, behavioral and location data. As a... >>

BizReport | Mobile Marketing August 08, 2013

Nexage: How mobile RTB is pushing audiences, spending

According to some experts, programmatic - or real time bidding (RTB) - advertising spends will account for at least half the mobile ad spend with in the next few years. This increase in RTB spending is pushed by the data... >>