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BizReport | Advertising September 01, 2020

Study: Programmatic spending spikes as physical stores shutter

The programmatic ad spend has seen a big spike in spending so far this year, perhaps because of the pandemic and the sheer number of businesses that had to shutter physical locations. Pushing ad dollars online, for buy online/curbside pickup... >>

BizReport | Advertising archives December 06, 2019

Top tips for better localized programmatic

The beauty of the Internet is that it connects brands in Country A with shoppers in Country B. But, in some cases, shoppers want to shop local - and in those cases the internet can be a difficult beast to... >>

BizReport | Advertising archives June 21, 2019

How to create a strong SPO strategy

By 2020 programmatic ad spending is predicted to reach $100 billion. As this spend continues to increase so is the reliance on Supply Side Platforms (SSPs) for quality space and, according to one expert, why more brands must incorporate Supply... >>

BizReport | Advertising archives July 12, 2017

Report: Print, Programmatic ads down, Native up

Advertising, both print and digital, is undergoing another transformation. That's the word from MediaRadar's new Consumer Advertising Report. According to their data both print and programmatic ad spend has declined over the past year. The good news: native ad spending... >>

BizReport | Advertising archives June 02, 2017

Survey: Advertisers worry about impact of 'fake news'

Programmatic advertisers are worried about the proliferation of fake news - and they're putting their budget dollars in play. According to new data out from Brightroll and Yahoo most (96%) of programmatic advertisers surveyed are worried about fake news in... >>

BizReport | Advertising archives March 08, 2017

Survey: Programmatic important but risky for marketers

While the benefits of programmatic advertising is clear to most marketers - increased budgetary control ranking high among them - many marketers say programmatic is also a very risky endeavor for them. According to new data just out from Trusted... >>

BizReport | Advertising archives March 07, 2017

Report: Execs keying in on programmatic, mobile efforts

AdRoll's new State of Performance Marketing report identifies two key trends for digital brands: programmatic and mobile. This should come as no surprise, as a dearth of shoppers have pushed into the mobile space, and programmatic has been on a... >>

BizReport | Advertising archives January 23, 2017

Expert: Trends to watch in programmatic

There are three trends that, if used correctly, could help brands better utilize programmatic to control ad budgets. ... >>

BizReport | Advertising archives December 29, 2016

Expert: Brands should make these programmatic moves now

Programmatic continues to be a strong player in the digital advertising space, but there are two specific trends that one expert believes will impact brands in 2017. Along with those trends, are changes brands should consider making now. ... >>

BizReport | Advertising archives December 14, 2016

Expert: Mobile, programmatic key for 2017

Programmatic, video, native, mobile. All these are buzzwords as we head into 2017, and according to one expert these four spaces will be key for business success. I sat down with AerServ's Andrew Gerhart to find out why. ... >>

BizReport | Advertising archives December 06, 2016

Forecasts: Programmatic, Native on the up

Two forecasts indicate a strong growth period is in the works for both Programmatic and Native advertising. Here's how it breaks down: ... >>

BizReport | Advertising archives November 02, 2016

Ad Roundup: Template and programmatic solutions released

In today's advertising roundup, two new releases that should simplify how marketers create ads and how they buy ad space, and an integration set up to ease how brands communicate in-house and between departments. ... >>

BizReport | Blogs & Content archives October 07, 2016

Top 3 tips for a strong programmatic creative strategy

While many businesses have tested programmatic advertising as a way to better control campaign costs, there is another trend in the programmatic space - that of programmatic creative. ... >>

BizReport | Advertising archives September 06, 2016

Ad Roundup: Video, programmatic tools launched

In today's advertising roundup, a programmatic tool and a video analysis tool that should give brands deeper insights into customer engagement. ... >>

BizReport | Advertising archives April 18, 2016

Videa increases programmatic TV options

New partnerships with supply side programmatic Videa, will bring more programmatic buying options to television. Videa is a Cox Media Group property. The new partnerships will increase their scale for both supply side and demand side options. ... >>

BizReport | Advertising archives April 05, 2016

DataXu report reveals high levels of ad fraud in auto and CPG sectors

A new report from programmatic marketing software firm DataXu reveals the full extent of ad fraud in the industry. ... >>

BizReport | Advertising archives March 07, 2016

Report forecasts growth of programmatic online video buying in Europe

By 2020, more than half of online video advertising in Europe will be traded programmatically, according to a new infographic from video inventory management platform SpotX. ... >>

BizReport | Advertising archives December 30, 2015

Top 4 tips to improve programmatic buying

With programmatic expected to move into the TV and advertising spaces, it is important for brands to know how to use programmatic to the best advantage. One expert offers his top 4 tips. ... >>

BizReport | Advertising archives December 23, 2015

3 trends to watch in the programmatic space

Over the past 5 years programmatic advertising has helped marketers retain better control over their ad budgets. According to one expert there are three things to watch in the programmatic space in the new year. ... >>

BizReport | Advertising archives November 13, 2015

Expert: How data layering improves programmatic targeting

Programmatic TV is bringing data targeting to new levels for television broadcasters by giving them a new view of audiences that were previously seemingly hidden. Automating the sales process now enables television broadcasters to obtain more audience data than ever... >>

BizReport | Advertising archives October 06, 2015

Ad Roundup: Programmatic making strides

Two releases into the online space this week underline the growing importance of programmatic advertising options. Details in today's advertising roundup. ... >>

BizReport | Advertising archives September 09, 2015

Study: Publishers frustrated by lack of programmatic competition

Programmatic advertising has given brands a better handle on parts of their ad budgets, but if you ask publishers about programmatic their response is likely to be one of frustration. That according to new Technorati data which indicates the lack... >>

BizReport | Advertising archives August 10, 2015

Forecast: RTB revenues set to skyrocket

Publishers can expect the revenues they make from programmatic (RTB) ads to increase 'substantially'. That according to a new forecast out from AdExchanger Research. According to their experts over the next year programmatic ad inventory will merge into a remnant... >>

BizReport | Advertising archives July 29, 2015

Brands: How to use programmatic TV buys to your advantage

Programmatic TV is a new form of selling ad space driven by the desire for new buyers to TV. According to one expert programmatic TV will see big increases over the coming months. Here's how it could affect brands. ... >>

BizReport | Advertising archives June 23, 2015

Study: RTB needs better reporting

Programmatic buying is helping many brands better control advertising budgets, but one new study indicates old reporting habits may actually be hurting some RTB campaigns. ... >>

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