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BizReport | Advertising August 01, 2017

Ad viewability in UK at highest level in a year

The latest quarterly benchmark report fro Meetrics reveals that online ad viewability levels in the UK have risen to the highest seen in over a year, although the country still lags other European countries. ... >>

BizReport | Advertising July 17, 2017

MediaRadar: Programmatic purchases down, native up

Brand safety concerns have led to a significant drop in the purchase of programmatic ads, according to a new report from MediaRadar. ... >>

BizReport | Advertising May 24, 2017

Consumers put off purchasing from brands when ads appear alongside inappropriate content

When ads are shown next to inappropriate content, consumers blame the brand as much as they do the website publisher or ad network, according to new research commissioned by Broadband Genie. ... >>

BizReport | Advertising February 27, 2017

"Fat" ads slowing down publishers' websites

More than four in ten online ads are too "fat", according to a new report from Ad Lightning, slowing down websites, annoying users. ... >>

BizReport | Advertising November 16, 2016

Zenith forecasts huge growth for programmatic in 2017

Spending on programmatic advertising is forecast to outstrip all other digital channels next year to become the the main digital ad trading method, according to new research from Zenith. ... >>

BizReport | Advertising August 30, 2016

Accordant Media: 151% increase in global programmatic auction volume

Programmatic buying has risen significantly over the past year, according to recently released data from Accordant Media, including mobile. ... >>

BizReport | Advertising August 12, 2016

Online editorial content offers key opportunity to reach Olympic fans

It is not just sports fans that will be reading about, and watching, this summer's Olympics. Brands have a great opportunity to reach fans of the sporting event, but also those who really aren't that into sports, too. ... >>

BizReport | Advertising August 05, 2016

Creatives not being given data needed to inform personalized, relevant ad campaigns

New research from digital agency Turn reveals the frustrating gap in the flow of data between brands and their creative and media teams. ... >>

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