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BizReport | Blogs & Content July 18, 2019

Study: Fake reviews harming brands

In the digital space, merchants and brands are encouraged to include product reviews as part of their site content. Product pages need reviews, listings on sites like Amazon need reviews, and content on sites like YouTube need reviews. But, one... >>

BizReport | Ecommerce November 28, 2016

Seven in ten reviews deleted by Amazon were 'incentivized'

Earlier this year Amazon said they would address the problem of incentivized reviews and new research carried out by ReviewMeta appears to show they have made good on their promise. ... >>

BizReport | Ecommerce September 27, 2016

Study: Visuals important in reviews

When it comes to researching products online, reviews have become very important for consumers. But, new data from PowerReviews indicates that reviews with images attached are even more important that those. ... >>

BizReport | Ecommerce May 13, 2016

Brands: Why and when negative reviews can improve business

Experts have long said that negative reviews should be ignored or even hidden from consumers. But the internet of 2016 is quite different than the internet of 2006, and now some experts believe there is a time and place for... >>

BizReport | Ecommerce March 09, 2016

Study: Reviews influence both online, offline shoppers

No matter where your customers are buying, be that in-store, via a mobile device or online portal, chances are they're reading online reviews first. That is the takeaway from new Bazaarvoice data. ... >>

BizReport | Advertising February 23, 2016

Top 5 tips to turn reviews into advertising

Reviews are one of the best ways businesses can use user generated content (UGC) as part of their advertising strategy. Using reviews, however, isn't just about pulling a few for your front page. Here's how to use reviews to boost... >>

BizReport | Ecommerce July 27, 2015

How to ensure accurate reviews are seen

It is getting harder for brands to be seen and heard in the online space. One expert offers his advice on how brands can ensure their reviews are not only accurate, but that those reviews are seen by consumers. ... >>

BizReport | Blogs & Content December 11, 2014

Consumers consider themselves savvy discerners of credible online reviews

Online research is something just about all consumers do before committing to a purchase and, according to research from Influence Central, consumers believe they know a good review from a bogus one.... >>

BizReport | Ecommerce May 12, 2014

How on-site reviews give back to shoppers

Should online retailers make reviews a focal point on their website? It's a question more and more etailers are asking as they try to make a bigger impact on shoppers. According to one expert - definitely, and here's why.... >>

BizReport | Social Marketing December 13, 2013

Product reviews on Facebook more trusted, influential than on other social media

New research reveals that, among active social media users, recommendations and product reviews on Facebook are more trusted and acted upon than any other online destination including other social media outlets and retail websites.... >>

BizReport | Trends & Ideas December 10, 2013

Bazaarvoice points the way to authentic reviews

New research from Bazaarvoice reveals that concerns exist among consumers that not all reviews they read are authentic, which is why the company has launched an Authentic Reviews Trust Mark.... >>

BizReport | Ecommerce July 17, 2013

Research: The reality behind deceptive product reviews

A new report suggests the phenomenon of 'deceptive reviews' is far more widespread than expected and perpetrated, not by shady gangs of rogue reviewers or competitors, but by existing customers. ... >>

BizReport | Ecommerce December 21, 2012

EXPO reports 281% rise in user-generated video product review views

What are engaging, authentic, produced free of charge and found helpful by 98% of online holiday shoppers? User-generated product reviews, according to new research released by consumer network EXPO, and video is an increasing channel of choice. ... >>

BizReport | Internet June 25, 2012

Study reveals generational differences when leaving online product reviews

Millennials are more likely to give negative product reviews than Gen X or Boomers, according to new research from Bazaarvoice, with the Irish being the most negative of all. ... >>

BizReport | Advertising October 03, 2011

Changes to mobile, video, social spaces may increase engagement

Heading into the holiday shopping season, three changes in the mobile, social and video spaces may help brands better engage with in-market consumers.... >>

BizReport | Social Marketing July 12, 2011

Plimus: KIS the payment process, please

In the grand scheme of social marketing, Facebook's 'Likes' are gaining more weight, at least with consumers, than tweets. With consumers visiting social networks like Facebook, Twitter and LinkedIn each day it makes sense for brands to be there, too,... >>

BizReport | Social Marketing May 02, 2011

Survey: Likes better than reviews, in-person best of all

Social media is garnering more attention from businesses as consumers continue to shift how they engage with content. That is as it should be, according to a new report from CityGrid Media and Harris Interactive. The study found that 'likes'... >>

BizReport | Ecommerce March 07, 2011

Study finds online shoppers take longer to convert

Worried that your online store isn't connecting? Or that your SEO campaign has fallen on deaf ears? Don't be so quick to react to potentially bad results. According to a new study online shoppers are buying - they simply take... >>

BizReport | Ecommerce October 04, 2010

Pew: Most American researching products online

Just one more reason to keep product information up to date and easily accessed: according to a new report from Pew Internet and American Life Project the bulk of Americans are researching product purchases online. ... >>

BizReport | Ecommerce September 17, 2010

WeShop may change ecommerce

A new platform may soon change the way consumers and brands interact online. Called WeShop, the consumer network helps to connect brands with consumers who have purchased their products in the past. Although the information remains anonymous, the platform may... >>

BizReport | Ecommerce September 02, 2010

The persuasive power of product reviews

Channel Advisor's latest Consumer Shopping Habits Survey shows just how important a role customer reviews have to play in a consumer's online shopping experience. ... >>

BizReport | Ecommerce July 05, 2010

Nielsen: Internet's impact of shopping unparalleled

It may seem as if the Internet has changed everything about the world we live in, but some areas have seen more impact than others. Communication, for one, but according to a new report from NielsenWire the area most impacted... >>

BizReport | Email Marketing July 01, 2010

Viewpoints launches post-purchase email options

Not all reviews are alike, even if the general formatting is the same. Some carry more weight. Which reviews actually push future purchases? ... >>

BizReport | Ecommerce May 25, 2010

Video reviews - the next generation of word-of-mouth

Product reviews are now truly ensconced in e-commerce. Consumers seek them out to aid making a purchase decision and savvy online retailers welcome them - good or bad. VideoGenie is taking online product reviews a step further and enabling consumers... >>

BizReport | Ecommerce February 17, 2010

Tips for increased recommendation engagement

When it comes to recommendations, logic states that any recommendation is enough. That is actually a fallacy. Bad recommendation content, irrelevant recommendations or recommendations from unreliable sources can actually hurt not only conversions but the brand itself. Here are some... >>

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