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BizReport | Ecommerce archives July 02, 2018

Study: Invest in store experience to sway customers

New data suggests that browsing in-store is now the leading way for consumers to find and try new products. This, despite the digital space where many brands are investing large portions of their advertising revenue to on influencer and other... >>

BizReport | Ecommerce archives May 20, 2013

Top 3 tips to improve webrooming abilities

Webrooming presents an opportunity for retailers to leverage all their complimentary channels to showcase the biggest competitive advantage they have over online-only counterparts: in-person retail experiences. Online tactics can and should be an opportunity to drive increased traffic to their... >>

BizReport | Mobile Marketing February 01, 2012

TV ads prompt 44% of mobile users to pick up the phone

Smartphones are playing a greater role in consumer in-store purchasing habits than ever before, according to new studies from the Internet Advertising Bureau (IAB) and the Pew Internet and American Life Project. ... >>

BizReport | Social Marketing October 21, 2011

More than 20 million moms on Facebook

Businesses targeting mothers with children under the age of 18 might be interested in new research from eMarketer that shows more than 20 million US mothers are now using Facebook. ... >>

BizReport | Ecommerce archives March 07, 2011

Study finds online shoppers take longer to convert

Worried that your online store isn't connecting? Or that your SEO campaign has fallen on deaf ears? Don't be so quick to react to potentially bad results. According to a new study online shoppers are buying - they simply take... >>

BizReport | Blogs & Content archives December 31, 2010

How content aggregation can improve your website

In the world of the web, consumers want content. Not just pretty pictures. Not just company bylines, advertising or bland product information. They want content. How are other people using products? What do other consumers find interesting? Fun? Annoying? In... >>

BizReport | Ecommerce archives October 04, 2010

Pew: Most American researching products online

Just one more reason to keep product information up to date and easily accessed: according to a new report from Pew Internet and American Life Project the bulk of Americans are researching product purchases online. ... >>

BizReport | Ecommerce archives April 27, 2010

Consumers put more faith in online product reviews

Consumers are affording online product reviews more trust and increasing their reliance on them, according to a new social shopping study.... >>

BizReport | Ecommerce archives January 07, 2009

Where 2 Get It, Easy2 partner for product demo and information

Consumers are turning to the Internet to research product specifications more and more; a new partnership could help manufacturers turn more of these researchers into purchasers from the moment they log on to a website. Where 2 Get It has... >>

BizReport | Ecommerce archives March 06, 2008

Krillion allows users to search locally for products

The next step in local advertising has arrived at Krillion.com. Many studies have shown that a detriment to online shopping is that some consumers don't want to wait for delivery. Many stores are now offering local pick-up. Krillion.com is taking... >>

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