RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

16 Tag Results

Pagination:

16 result(s) displayed (1 - 16):

BizReport | Social Marketing December 02, 2016

Marketers prioritizing social media for product launches

Social media has become the go-to platform for brand marketers launching new products, according to new research from specialist marketing agency Five by Five. ... >>

BizReport | Ecommerce October 16, 2014

What does it take for a brand to get a Millennial's attention?

How can you connect with Millennials and earn their loyalty and business? According to new research from digital ad agency Moosylvania you need to make them your friends, make them look cool and care about the issues that concern them.... >>

BizReport | Social Marketing June 24, 2014

Does social media influence purchase decisions?

Companies big and small have turned to social media to target consumers and persuade them to buy or try their products. But does a social media approach work? Gallup's recent survey findings may disappoint some marketers. ... >>

BizReport | Trends & Ideas December 10, 2013

Bazaarvoice points the way to authentic reviews

New research from Bazaarvoice reveals that concerns exist among consumers that not all reviews they read are authentic, which is why the company has launched an Authentic Reviews Trust Mark.... >>

BizReport | Social Marketing May 23, 2013

Pinterest improves product engagement with Rich Pins

When Pinterest users find something they love on the image-based social site, they often want more information, or to make a purchase. New Rich Pins, recently introduced by Pinterest, bring Pinners and the image originators just that little bit closer... >>

BizReport | Social Marketing May 23, 2013

Twitter launches lead generation tool

A new Tweet format has been launched by Twitter. The tool will allow Twitter users to express an interest in a deal, discount or new product and provide brands the means to collect users' basic contact information.... >>

BizReport | Ecommerce May 08, 2013

Consumer online research extends beyond big-ticket items

It is well-known that consumers spend time online researching purchases, although this behavior is normally attributed to the consideration of big-ticket items. However, new research shows that consumers are increasingly researching purchases of smaller, everyday items using various tools, although... >>

BizReport | Ecommerce April 23, 2013

Consumers buy green products to improve image

New research from Mintel reveals that consumers are being persuaded to switch to more environmentally-friendly products to maintain a "green" image.... >>

BizReport | Ecommerce April 11, 2013

7 in 10 U.S. consumers shop with the environment in mind

Many American consumers shop with the environment in mind, according to Cone Communications' 2013 Green Gap Trend Tracker, and believe terms such as "green" or "environmentally-friendly" mean a product has little or no impact on the environment.... >>

BizReport | Ecommerce September 14, 2012

Products "Made in America" becoming fashionable in USA

A "Made in the USA" label goes down well with American consumers, but new research from Perception Research Services International finds that the same label goes down just as well with consumers in that other manufacturing behemoth of a country,... >>

BizReport | Ecommerce July 12, 2012

Coupon-hunters search for store-specific deals rather than product- or brand-specific

Bargain-hunting consumers care more about where they shop than the brands or products they buy, according to a new report from coupon search engine ShopAtHome.com. ... >>

BizReport | Ecommerce April 12, 2012

Harrods, eBay and Amazon now using Pinterest

The visual aspect of image-sharing social network Pinterest is attracting large online and offline retailers. This week, Pinterest buttons have been spotted on some eBay and Amazon websites and even luxury department store Harrods is putting the image-sharing network to... >>

BizReport | Mobile Marketing March 12, 2012

Taco Bell uses QR codes, AR in new product launch

Packaging for Taco Bell's most innovative product in the chain's history will feature a QR code and augmented reality in one of the company's largest marketing pushes. ... >>

BizReport | Ecommerce December 14, 2011

Most consumers would switch brands for a cause

Americans expect companies to do their bit for social issues and the economic good, found a survey by Cone Communications. Consequently, more than 9 out of 10 consumers were found to be more likely to switch to a brand or... >>

BizReport | Ecommerce September 28, 2011

Latino households 40% bigger, spend more on household products

Latino households are larger and spend more than any other population segment on household and laundry products, according to new market research from Packaged Facts. Some big brands are responding by featuring the Spanish language and celebrities on packaging and... >>

BizReport | Social Marketing March 20, 2009

British SMBs all a-Twitter

Twitter, the 54th most-visited site in the U.K., is becoming increasingly popular with small businesses, according to a recent survey conducted by mobile phone company O2. ... >>

Pagination: