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BizReport | Ecommerce archives July 29, 2014

Retailers failing to maximize use of social shopping websites

Consumers today are increasingly discovering products via social commerce websites yet, according to new research from Kenshoo and DataPop, very few retailers are posting their products on such websites.... >>

BizReport | Search Marketing January 28, 2014

Report: 20% of all search clicks via mobile

When it comes to search, brands are investing in mobile and product listings. Those are two key takeaways in a new report from The Search Agency. According to their data, in Q4 of 2013 both mobile and PLAs saw strong... >>

BizReport | Ecommerce archives January 22, 2014

How Google's PLAs are impacting the retail space

Google's Product Listing Ads (PLAs) are changing the way retailers advertise in the online space; new data out from Marin Software shows PLA spending increased nearly 300% in 2013, with significant growth during the holiday season. ... >>

BizReport | Ecommerce archives September 13, 2013

Top 3 tips for a strong PLA campaign

Google's Product Listing Ads (PLAs) are fast becoming a feature among many retailer's budgets. But there is a science to the PLA that some may miss. Our expert weighs in on how retailers can do more with so-called 'simple' product... >>

BizReport | Ecommerce archives September 12, 2013

Are product listings a good investment?

Over the past year we've seen more retailers - both major brands and small mom-and-pops - invest ad dollars in product listing ads. Similar to sponsored search, the ads are said to help retailers better engage in-market shoppers. But, do... >>

BizReport | Search Marketing August 30, 2013

Product Listing Ad performance proves relevancy to searchers

Product Listing Ads are overwhelmingly more relevant to consumers' searches than text ads, according to new research released by Marin Software. ... >>

BizReport | Ecommerce archives August 26, 2013

Marin: PLAs are delivering for retailers

Brands if you're looking for an ad that delivers, new data out from Marin Software may shed light. According to their new report, Google's Product Listing Ads (PLAs) are delivering click thrus more than 20% higher than text and with... >>

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