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BizReport | Social Marketing December 02, 2016

Marketers prioritizing social media for product launches

Social media has become the go-to platform for brand marketers launching new products, according to new research from specialist marketing agency Five by Five. ... >>

BizReport | October 30, 2012

Super storm Sandy stops Google press conference

As super storm Sandy ransacks the East Coast of the U.S., many businesses and retailers, including major stock exchanges, have shut down. The monster storm has also halted a Google media event in its tracks.... >>

BizReport | Social Marketing September 28, 2012

Kellogg's London pop-up store accepts social currency for new product

To launch a new product, Kellogg's is using social currency in a world first. A new 'tweet shop', temporarily located in a busy inner-London location, gives away free product in return for a Tweet.... >>

BizReport | Trends & Ideas archives September 18, 2012

iPhone 5: Record-breaking advance sales top 2 million units

Apple's latest version of its best-selling product has just beaten the sales record set by the previous iPhone model.... >>

BizReport | Mobile Marketing September 14, 2012

Post-launch survey reveals % of Blackberry, Android users yearning for an iPhone 5

Over half of Blackberry users and a third of Android users want to get their hands on the new Apple iPhone, according to post-launch research carried out by Toluna QuickSurveys. ... >>

BizReport | Ecommerce archives May 30, 2012

Just 1.5% of consumers determine new CPG's success

When consumer-driven marketing firm, Catalina Marketing, analyzed the two-year purchasing behavior of approximately 41 million U.S. consumers at approximately 20,000 stores they found only a very small percentage of those shoppers determined the success of new Consumer Packaged Goods product... >>

BizReport | Mobile Marketing March 12, 2012

Taco Bell uses QR codes, AR in new product launch

Packaging for Taco Bell's most innovative product in the chain's history will feature a QR code and augmented reality in one of the company's largest marketing pushes. ... >>

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