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BizReport | Ecommerce archives April 14, 2016

Detailed product information ranks above reviews, price in decision to buy

What quality of product information is needed to motivate an online shopper to hit the buy button? The results of a new study from product content management platform Salsify will guide you. ... >>

BizReport | Ecommerce archives November 01, 2015

Study reveals important role of accurate, detailed product information

A recent study has revealed a direct correlation between the quality of product information and conversion, abandonment and returns. No matter what the retail channel, complete and detailed product information is key to building trust and driving sales.... >>

BizReport | Ecommerce archives February 25, 2014

Lack of product information turning online shoppers away

Digital media is transforming consumer expectations of product information, according to a new survey from GS1 UK, and many abandon a purchase when not enough information is provided.... >>

BizReport | Ecommerce archives November 26, 2010

Cyber Monday is nearly here. Is your checkout ready?

Thanksgiving has come and gone, we're in the midst of Black Friday and Cyber Monday is right around the corner. Yet many merchants aren't ready for the holiday rush. The problem? Transaction issues. Research shows that in 2009 online merchants... >>

BizReport | Ecommerce archives December 01, 2008

New platform links manufacturer information with retailer websites

The latest trend in ecommerce is for consumers to shop online but purchase in-store. The WebCollage platform can help brands reach more consumers by linking manufacturer specifications and information on retailer websites, thereby giving the consumer more of what they... >>

BizReport | Search Marketing January 15, 2008

Consumers crave online CPG product information

Many consumers are actively searching for CPG product information online, according to a survey by lead-generation firm Prospectiv, but a surprisingly high number say they often cannot find the information they are seeking.... >>

BizReport | Research archives November 29, 2007

Product videos increase purchase satisfaction

If satisfaction is the difference between expectation and service received, then there are a whole lot of unsatisfied online shoppers in the U.K. at present.... >>