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BizReport | Ecommerce archives January 09, 2013

Quality product images on retail websites can improve return rates

A survey by UK-based online imaging specialists, SpinMe, reveals the top tool for driving sales, and reducing returns, is 360 spin and 3D imaging. ... >>

BizReport | Ecommerce archives November 03, 2010

Website photography needs to get real

Jakob Nielsen's latest eye-tracking survey has found images put on websites purely for decoration are largely ignored, whereas images of real people associated with the content, or images containing product information, are studied more closely.... >>

BizReport | Ecommerce archives January 18, 2010

Adobe Scene7: Consumers want detailed product imagery

Online retailers need to use every technological trick in the book to beat off the competition and keep consumers engaged with their websites. Product imagery, in particular, is an important feature that attracts or deters consumers. ... >>

BizReport | Ecommerce archives December 16, 2009

Pimp your product images for increased sales

Clear and detailed product images are essential, often they can convey more about a product that words ever can. Make sure your products images are working as hard as they can by following some simple advice.... >>

BizReport | Ecommerce archives August 19, 2008

A picture is worth many search terms

Sometimes words are not enough and online consumers want to shop with their eyes, much as they do offline. A virtual search and browse company is harnessing the power of images and becoming popular with major media brands across the... >>

BizReport | Ecommerce archives June 16, 2008

When size really does matter...

Marketers need more trust-building elements on their websites to help customers make that all important decision to purchase. One particular method is to pay attention to product images and enable the consumer to scrutinize the color, size and shape as... >>