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BizReport | Advertising January 05, 2010

Changing how some plugs are measured

If you've taken stock of some 2009 measurements, you may be shocked to see sharp decreases amongst some of the hottest television shows. The change is actually due to a measurement change rather than consumers dropping off the radar, and... >>

BizReport | Advertising November 18, 2009

How to choose the right endorsement for your brand

When it comes to recommendations and reviews, brands big and small are after the same thing: an endorsement. A local celebrity, an athlete, an actor or model are good 'gets' when it comes to product endorsements. Sometimes an average Joe... >>

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