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BizReport | Ecommerce archives January 13, 2015

Americans rely on online reviews but most do not trust them

Online reviews are crucial to Americans when considering which products to purchase yet, according to research from YouGov, many can not be sure reviews are trustworthy.... >>

BizReport | Social Marketing July 21, 2014

Research: Social media users less likely to post positively about their favorite products

Researchers from Universities in Britain, Australia and the U.S. have found that users of social media are less likely to use those websites to post positive opinions about their favorite brands and services. ... >>

BizReport | Advertising archives January 13, 2014

Google introduces 'Shared Endorsements' ad feature

While Facebook announces it is scrapping Sponsored Stories, Google reveals the introduction of a similar feature - 'Shared Endorsements'. ... >>

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