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BizReport | Blogs & Content December 11, 2014

Consumers consider themselves savvy discerners of credible online reviews

Online research is something just about all consumers do before committing to a purchase and, according to research from Influence Central, consumers believe they know a good review from a bogus one.... >>

BizReport | Ecommerce February 25, 2014

Lack of product information turning online shoppers away

Digital media is transforming consumer expectations of product information, according to a new survey from GS1 UK, and many abandon a purchase when not enough information is provided.... >>

BizReport | Mobile Marketing July 23, 2013

Canadians would buy more if more mobile ads displayed while shopping

Canadians would buy more if more mobile ads were presented to them while shopping locally, according to the findings of SAS Marketing Research. ... >>

BizReport | Mobile Marketing May 27, 2013

Word of mouth key to mobile game discovery

Word of mouth is the number one way mobile gamers learn about and find games they like, according to a new study released by app promotion firm Applifier.... >>

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