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BizReport | Ecommerce archives April 26, 2016

Poor product content impacts sales, returns, and brand trust

Online shoppers rely on a retailer's product description to make purchase decisions. If that product content is of poor quality, or inaccurate, online retailers increase the risk of cart abandonment, returns, and a loss of brand trust, according to new... >>

BizReport | Blogs & Content archives March 08, 2016

Experts: How to ensure quality product content

Product content may seem like a simple thing - you describe the product or service and put it online. But, according to two experts, quality product content can be difficult to create, and to manage. ... >>

BizReport | Blogs & Content archives October 18, 2012

Tool offers SMB publishing option

Small business have a new option for content publishing. Out this week from Webcollage, the platform is set up to help small businesses create an syndicate content - including product information - to retailer websites.... >>

BizReport | Ecommerce archives November 05, 2010

Top 3 tips for going global

Finding local customers is increasingly important for brands, but looking a bit farther afield may be the key to continued growth. Why? Because markets outside a brand's primary residence - like expanding to Japan from America or into Australia from... >>