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BizReport | Internet August 26, 2008

Will IE8 disrupt online advertising?

A new version of Microsoft’s Internet Explorer is soon to be released, and some advertisers fear a new privacy feature has the potential to be an ad blocker. What does the new feature do, and might it affect Internet advertising?... >>

BizReport | Advertising archives May 29, 2008

Privacy concerns may stunt online ad growth

Anxiety about privacy could stunt the growth of Internet advertising as consumers and regulators continue to learn more about behavioral tracking.... >>

BizReport | Research archives April 14, 2008

Survey: Internet users find ad targeting "creepy"

Almost 60% of U.S. adults surveyed by Harris Interactive said they were uncomfortable with websites using information about their browsing habits to determine which ads and content they are served up. ... >>

BizReport | Advertising archives April 14, 2008

aCerno: Predictive targeting ad network

A predictive targeting ad network has recently emerged from a two year stint in stealth mode to reveal a mass of accumulated data and an impressive U.S. online buyer reach.... >>

BizReport | Research archives April 01, 2008

Internet users wary of behavioral tracking

The increasing use of behavioral targeting isn’t going un-noticed by Internet users, according to a new study. ... >>

BizReport | Advertising archives February 29, 2008

Microsoft boosts ad targeting with YaData deal

Microsoft has agreed to acquire an Israeli behavioral targeting and customer segmentation technology firm to improve its online advertising platform.... >>

BizReport | Social Marketing November 26, 2007

EU ponders targeted advertising privacy concerns

European Union regulators have concerns over online privacy and targeted online advertising is about to come under heavy scrutiny.... >>

BizReport | Advertising archives November 01, 2007

AOL gives users behavioral targeting lesson

AOL expands on Tacoda's existing online campaign to educate their users on the use of behavioral targeting in advertising, and the benefits associated with it. ... >>

BizReport | Advertising archives October 31, 2007

Privacy advocates call for do-not-track list

Consumer-privacy advocates are holding a press conference tomorrow, just two days before the Federal Trade Commission holds a workshop dedicated to ad targeting and Internet privacy. ... >>

BizReport | Ecommerce archives June 07, 2007

Online shoppers will pay premium for privacy protection

A new study has found that online shoppers are willing to pay extra to protect their privacy.... >>

BizReport | Search Marketing April 23, 2007

EPIC files FTC complaint against Google/DoubleClick merger

The Electronic Privacy Information Center (EPIC) wants the Federal Trade Commission (FTC) to investigate the ramifications of a Google/DoubleClick buyout before the merger is complete. ... >>

BizReport | Law & Regulation December 01, 2006

Email Covered by 4th Amendment

A court has decided that the government’s ability to search and seize email content from service providers is in violation of the Fourth Amendment. ... >>

BizReport | Advertising archives November 03, 2006

Online Advertisers To Be Investigated?

A consumer group wants the Federal Trade Commission (FTC) to investigate the practices of online advertisers. They say the $100-billion dollar online advertising industry is impeding on the privacy of Internet users.... >>

BizReport | Viral Marketing October 06, 2006

The ‘Snakes On A Plane’ Movie Viral Campaign Questionable

The movie 'Snakes on a Plane' is pioneering a novel viral marketing technique that is highly successful. But some say the campaign's faked long arm reaching out to consumers is questionable and perhaps even distasteful. ... >>

BizReport | Research archives September 28, 2006

Research Finds Companies Can Tell Surfers Apart

After the uproar over AOL releasing three months worth of search data, a research paper indicates that online content providers and e-tailers can indeed identify surfers from their browsing history. However, depending on the use of the information, identification could... >>

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