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BizReport | Mobile Marketing September 15, 2014

Apps are asking users for too much personal data and providing too little privacy information

Improvements are needed in the way mobile apps access and use users' personal data, according to a new survey by the Global Privacy Enforcement Network.... >>

BizReport | Internet August 04, 2014

Study reveals the privacy issues behind the Internet of Things

A worryingly high percentage of Internet of Things devices have security vulnerabilities that, instead of making life easier, could cause more problems than they are worth.... >>

BizReport | Social Marketing April 29, 2014

Teens turning to instant messaging but Facebook still dominant

A new GlobalWebIndex survey reveals that teens are shifting from traditional social networking sites and behavior towards more instant communication methods such as messaging apps.... >>

BizReport | Advertising archives April 16, 2014

Consumers trust doctors and government with personal data more than they do advertisers

Consumers are increasingly concerned about how their data is stored and used but, according to new research from GfK, it is marketers and advertisers that are the least-trusted of all, less so than then government.... >>

BizReport | Mobile Marketing April 09, 2014

Consumers do not want to be stalked in-store via smartphone

Consumers are less likely to shop in a store that has a smartphone tracking program in place, even if it is a favorite retailer, according to a new survey from OpinionLab.... >>

BizReport | Ecommerce archives April 02, 2014

Effective customer acquisition relies on trust, transparency

Companies that respect their customer's privacy and foster trust and transparency will be the most successful, according to new research from the Direct Marketing Association and customer acquisition services provider McDowall. ... >>

BizReport | Internet January 29, 2014

UK: Online trust falls to lowest point in three years

New research reveals that almost half of UK Internet users do not trust businesses with their personal data, a big drop in confidence compared with just two years ago.... >>

BizReport | Social Marketing January 21, 2014

Privacy concerns among Facebook users are low

Recent research from LoveMyVouchers revealed that many consumers have privacy concerns about Google Glass. But new research found such concerns about privacy don't extend to social network Facebook despite recent allegations of message monitoring..... >>

BizReport | Social Marketing January 13, 2014

'Truth About Privacy' study reveals 4 B's that define social media sharing and privacy

The evolving nature of what is acceptable behavior on social media has been researched by McCann Worldgroup's consumer intelligence unit, McCann Truth Central. It reveals changing attitudes towards 'oversharing' and styles of communication among both users and brands.... >>

BizReport | October 25, 2013

Americans obsessively check smartphones blissfully unaware of privacy issues

Americans are obsessed with checking their smartphones, according to a new survey conducted by Harris Interactive on behalf of mobile security company Lookout and Sprint, but they are worryingly unaware of their risky mobile behavior. ... >>

BizReport | Advertising archives August 23, 2013

The number of Internet users blocking ads is rising

Facebook ads in news feeds and in the social network's mobile app don't sit well with British users, research from Adblock Plus has discovered, while adblocking detection firm PageFair reveals that adblocking rates are rising. ... >>

BizReport | Law & Regulation July 22, 2013

Research: Proposed app short-form privacy notice categories confusing

The mobile app short-form notice currently proposed by the Department of Commerce's privacy multi-stakeholder process will be confusing to consumers, according to new research released by Carnegie Mellon University. ... >>

BizReport | Social Marketing July 02, 2013

Desire for personalization drives social profile sharing

With all the news regarding PRISM, an interesting study reveals that more than half of UK adults are willing to share personal information on social networks in order to be presented with relevant content and product information.... >>

BizReport | Ecommerce archives June 24, 2013

Consumers protect privacy with false personal information

Privacy concerns lead to consumers providing false data to websites, or the avoidance of giving information they don't think is necessary, according to two new research papers by the Australian Communications and Media Authority (ACMA) and US-based not-for-profit Customer Commons.... >>

BizReport | Research archives January 30, 2013

Apple, Google drop out of most-trusted company top 20 rankings

The latest rankings of the 20 most-trusted companies in the U.S. has been released but two firms who regularly appear on that list, Apple and Google, have dropped off while Microsoft and Mozilla make it in. ... >>

BizReport | Mobile Marketing January 29, 2013

72% of mobile users harbor security, privacy concerns

New research from TRUSTe reveals that, far from becoming more confident about mobile device use, users are more concerned today about security and privacy than they were a year ago.... >>

BizReport | Internet June 20, 2012

Consumers willing to trade personal information for benefits, offers

Today's consumers are willing to trade their personal information for free services or benefits, according to new research from the Direct Marketing Association. With the balance of power now being held by consumers, brands must do their utmost to nurture... >>

BizReport | Social Marketing February 28, 2012

Pew reveals rise in the awkward task of de-friending

Facebook users, once driven to collect friends, are now beginning to manage their accounts, and contacts, more efficiently, according to a new study from Pew. While de-friending is still seen as an awkward online moment women, it seems, are more... >>

BizReport | Mobile Marketing February 17, 2012

FTC demands better privacy disclosures for kids' apps

Children are increasingly being given access to new mobile technology and mobile apps. But are those apps safe for children to use? In many cases parents aren't made aware of any risks related to the collection, use and sharing of... >>

BizReport | Social Marketing July 11, 2011

Zynga gamifies privacy policy, launches PrivacyVille

If you're a social gaming firm what better way to present your privacy policy than in the form of, you guessed it, a game. That's exactly what leading social game developer Zynga has done with the launch of PrivacyVille. ... >>

BizReport | Law & Regulation July 03, 2011

Site visitor numbers plummet 90% after EU cookie law change

Following the introduction of a new European cookie law the Information Commissioners Office (ICO) reports worrying news for retailers across Europe - a 90% decrease in visitors to its website. ... >>

BizReport | Advertising archives December 16, 2010

Study: 33% of men would trade personal info for relevant ads

Advertisers across the globe know that targeting ads to consumers results in higher clicks and conversions. The problem is that too much targeting is seen as intrusive by most consumers and privacy watchdog groups. A new survey from Burst Media... >>

BizReport | Advertising archives October 05, 2010

Advertisers encouraged to use ad targeting opt-out icon

A group, representing thousands of advertising and trade companies, has announced final details of a program designed to give consumers more control over how their Internet browsing habits are used to target ads. While some advertisers may see this as... >>

BizReport | Internet September 20, 2010

Social media use in workplace leading to financial losses

Small businesses that allow employees to use social networks at work are putting themselves at risk of infecting their systems and, worse still, financial loss, according to a new survey in the U.S. by Panda Security.... >>

BizReport | Trends & Ideas archives May 11, 2010

Facebook deserters - boredom or privacy concerns?

Has Facebook poked the privacy of its users one too many times, or are users simply becoming bored with the social network? Either way, more and more people are looking for information on how to delete their Facebook accounts. ... >>

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