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BizReport | Mobile Marketing July 18, 2012

Clear mobile privacy policies key to fostering consumer trust

Research into mobile privacy perceptions has found that, while consumers are more aware today than ever before of behavioral targeting, they don't yet trust or like it. Transparency, education and providing clear and easy-to-read mobile privacy policies will help build... >>

BizReport | Social Marketing May 24, 2010

Facebook users consider quitting, Zuckerberg responds

More reports and stories of Facebook desertion are circulating around the blogosphere, including the results of a survey by I.T. security company, Sophos, who found the vast majority have quitting Facebook on their minds. Privacy is the main driver behind... >>

BizReport | Blogs & Content February 03, 2010

StartPage launches anonymous browsing product

When it comes to advertising targeting, privacy is a big stumbling block. Proponents of privacy insist that nearly all aspects of targeting are an invasion and should be harshly monitored. A new release from StartPage.com will likely appeal to privacy... >>

BizReport | Research February 20, 2009

Burst Media: Consumers remain concerned about online privacy

Advertisers must be transparent about their privacy policies and do all they can to alleviate consumer concerns about their online privacy, concludes Burst Media after a recent survey found the majority of web browsers worry about the safety of their... >>

BizReport | Research October 01, 2008

ACI surveys consumer online concerns

Viruses, spam, privacy and identity theft still weigh heavy on consumers’ minds, according to a survey by the American Consumer Institute’s Center for Citizen Research. ... >>

BizReport | Internet June 26, 2008

Charter Communications drops invasive consumer tracking plans

When an ISP decided to monitor its user’s activity, using what is known to be an invasive program and lacking a comprehensive opt-out option, they quickly learned how consumers felt about the plan.... >>

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