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BizReport | Advertising February 07, 2012
Digital magazine readers want more personalized ads
New research from GfK MRI reveals that while magazine readers still enjoy the tactile experience of flicking through a magazine, many also prefer the personalization and click-to-buy features of digital publications.... >>
BizReport | Mobile Marketing July 01, 2011
E-reader growth outpaces tablets, preferred by women
New data from Pew Internet reveals e-reader adoption is outpacing tablets. Are those using such devices shunning print publications? Not according to research by Gfk MRI. ... >>
BizReport | Internet May 20, 2011
Kindle ebooks outsell hardcopy counterparts
Less than four years after their introduction, Amazon has announced that Kindle ebooks are now outselling their hardcopy counterparts.... >>
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