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BizReport | Advertising archives February 07, 2012

Digital magazine readers want more personalized ads

New research from GfK MRI reveals that while magazine readers still enjoy the tactile experience of flicking through a magazine, many also prefer the personalization and click-to-buy features of digital publications.... >>

BizReport | Mobile Marketing July 01, 2011

E-reader growth outpaces tablets, preferred by women

New data from Pew Internet reveals e-reader adoption is outpacing tablets. Are those using such devices shunning print publications? Not according to research by Gfk MRI. ... >>

BizReport | Internet May 20, 2011

Kindle ebooks outsell hardcopy counterparts

Less than four years after their introduction, Amazon has announced that Kindle ebooks are now outselling their hardcopy counterparts.... >>