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BizReport | Mobile Marketing January 25, 2012

Readers go nuts for interactive magazine issue

When British lad mag Nuts partnered with augmented reality platform Blippar to create a special interactive edition of their publication they had no idea how their readers would react, but react they did as their campaign results show.... >>

BizReport | Mobile Marketing May 02, 2011

Conde-Nast uses 2D barcodes to allow readers to "Like" advertisers

Conde-Nast's Glamour magazine is to implement 2D codes, or QR Codes, to enable readers to link content in the print publication to their social network via Facebook "Likes" or participate in promotions. ... >>

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