RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

10 Tag Results

Pagination:

10 result(s) displayed (1 - 10):

BizReport | Trends & Ideas July 20, 2017

DMA (UK) reveals continuing decline in newspaper inserts

The Direct Marketing Association (UK) has released research revealing print advertising inserts in newspapers continue to decline while magazine and third-party distributions are taking a larger market share. ... >>

BizReport | Trends & Ideas August 30, 2016

Newspapers go digital but readers continue to pick up a print copy

After going digital-only earlier this year, how has the British newspaper The Independent fared to date? Pretty well, according to the Q2 National Readership Survey Padd figures, but print is not dead. ... >>

BizReport | Advertising March 11, 2014

UK: Mobile ad spend to outstrip newspaper ad spend in 2014

A new report from eMarketer forecasts mobile ad revenues will overtake newspaper ad revenues in the UK for the first time ever during 2014. ... >>

BizReport | Ecommerce September 06, 2012

Two-thirds of consumers would 'Like' a brand for a 25% saving

The fifth RedPlum Purse String Study has been released by media and marketing services firm Valassis and it reveals that seeking out deals and coupons has become increasingly social and mobile. ... >>

BizReport | Ecommerce July 12, 2012

Print media still key to grocery sales success

Grocery retailers continue to rely on print circulars to promote sales, according to the results of a first-of-its-kind survey from media and marketing services company Valassis.... >>

BizReport | Advertising February 23, 2012

Russia: Online ad spend overtakes print

Online ad spend in the UK has already surpassed that of all print media and now, according to the Russian Association of Communication Agencies (AKAR) the same has happened in Russia.... >>

BizReport | Mobile Marketing January 27, 2012

Nellymoser reports huge rise in magazine QR code use

As the print industry struggles to come to terms with technology, more and more publishers are making use of QR codes, as a recent study from mobile marketing firm Nellymoser reveals.... >>

BizReport | Advertising January 19, 2012

Online ad spend to exceed newspaper, magazine spend combined

A milestone in digital ad spend will be passed this year, according to a new forecast from eMarketer, when online ad spend in the U.S. exceeds that of print ads in newspapers and magazines combined.... >>

BizReport | Advertising September 07, 2009

ARvertising: Space-age techniques engage consumers with print ads

How do you get readers of print media to spend 10 minutes with your print ad? By incorporating the visual magic of augmented reality.... >>

BizReport | Advertising April 21, 2009

Harris Interactive: Consumers shoot the messengers

Two-thirds of Americans blame ad agencies for the economic meltdown and over half are putting the blame on media, according to new research from Harris Interactive.... >>

Pagination: