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BizReport | Advertising May 22, 2013

PPA: Digital magazines boost demand for print editions

The Professional Publishers Association (PPA) in the U.K. has released the Tap Report that confirms there is a strong link between tablet ownership and magazine readership and that digital is not eroding the market for print editions. ... >>

BizReport | Mobile Marketing February 12, 2013

Magazine sales plummet as mobile shoppers ignore newsstands

According to new figures, sales of consumer magazines at newsstands across the US dropped in the second half of 2012 in part, say some publishers, because of a phenomenon dubbed "mobile blinder". ... >>

BizReport | Advertising January 14, 2013

Magazine ad pages continue to fall despite growing audience

On the whole, 2012 was a rough year for magazines. New figures released by the Publishers Information Bureau show total ad pages fell across most major magazine categories with just a few individual titles posting positive results.... >>

BizReport | October 15, 2012

Digital barely dents Affluents' desire for print publications

A new Ipsos MediaCT's 2012 Mendelsohn Affluent Survey has found that Affluent and Super-Affluent consumers, despite their wealth of gadgets, still covet print publications.... >>

BizReport | Advertising October 09, 2012

QR code response rates in print magazines higher than direct mail

New research reveals that mobile action codes in print magazines deliver a better response rate than traditional forms of direct mail. ... >>

BizReport | Advertising October 02, 2012

Belly Band: Traditional print ad gets digital makeover

A popular print advertising format has become the latest to get the digital treatment. Popular Science is wooing advertisers with a new take on the 'belly band', due to appear on the cover of November's edition.... >>

BizReport | Mobile Marketing August 30, 2012

Mobile action codes in print mags rise, QR Codes dominate

New research by mobile marketing firm Nellymoser reveals a huge rise in the use of mobile action codes in the top U.S. print magazines. ... >>

BizReport | Social Marketing May 22, 2012

Interior design magazine tests print-to-Pinterest article

Interior design magazine, House Beautiful, is testing a Pinterest-enabled article in its next issue, enabling readers to post images from the printed page onto their virtual pinboards.... >>

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