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BizReport | Advertising archives October 09, 2012

QR code response rates in print magazines higher than direct mail

New research reveals that mobile action codes in print magazines deliver a better response rate than traditional forms of direct mail. ... >>

BizReport | Advertising archives October 02, 2012

Belly Band: Traditional print ad gets digital makeover

A popular print advertising format has become the latest to get the digital treatment. Popular Science is wooing advertisers with a new take on the 'belly band', due to appear on the cover of November's edition.... >>

BizReport | Mobile Marketing May 17, 2012

99% of top U.S. magazines contained mobile action codes in Q1 2012

The incorporation of mobile action codes in the top 100 US magazines during the first quarter of 2012 was almost universal, according to a new survey by marketing and technology firm Nellymoser, with QR codes being the most popular format.... >>

BizReport | Advertising archives January 19, 2012

Online ad spend to exceed newspaper, magazine spend combined

A milestone in digital ad spend will be passed this year, according to a new forecast from eMarketer, when online ad spend in the U.S. exceeds that of print ads in newspapers and magazines combined.... >>

BizReport | Advertising archives October 11, 2011

Mobile content consumption up, new release offers digital ad options

Readership may be changing how they read - online or via tablet vs. actual paper - but that isn't stopping advertisers from pushing ad dollars into the print marketplace. A new release from Issuu, called Adpages, may help those brands... >>

BizReport | Mobile Marketing May 02, 2011

Conde-Nast uses 2D barcodes to allow readers to "Like" advertisers

Conde-Nast's Glamour magazine is to implement 2D codes, or QR Codes, to enable readers to link content in the print publication to their social network via Facebook "Likes" or participate in promotions. ... >>

BizReport | Advertising archives April 12, 2011

Internet to become second-largest ad medium by 2013

For the first time ever, ZenithOptimedia's adspend forecast shows the Internet will overtake newspapers to become the world's second-largest ad medium by 2013. ... >>

BizReport | Advertising archives February 21, 2011

Brits prefer printed mags and ads to digital alternatives

Deloitte's most recent Media Democracy survey into the media habits of British consumers reveals printed magazines and advertising are much preferred to digital alternatives. ... >>

BizReport | Blogs & Content archives June 21, 2010

Study: Online overtaking print in ad, readership races

When it comes to advertising most brands and marketers still consider television and newspaper to be the best options. That frame of mind needs to change according to a new report from comScore which indicates that more consumers are consuming... >>

BizReport | Research archives April 16, 2010

Study: 80% of local consumers impacted by classifieds

Don't write off that old phone directory just yet. A new survey tracking local consumers found that 80% were 'read to buy' after seeing a print or online yellow pages ad. The "Local Media Tracking Study", conducted by Burke is... >>

BizReport | Advertising archives September 29, 2009

Use print ads to drive consumers to digital

Print media could become an unlikely rival to the Internet when it comes to interactive advertising, as new and innovative formats continue to emerge. Here we list just a few ways in which print and online can be merged to... >>

BizReport | Advertising archives September 07, 2009

ARvertising: Space-age techniques engage consumers with print ads

How do you get readers of print media to spend 10 minutes with your print ad? By incorporating the visual magic of augmented reality.... >>

BizReport | Advertising archives July 29, 2008

Readership Institute: Newspaper readership stabilizes

Newspapers may not be the same today as they were 20 years ago, but things are beginning to look better for newspaper publishers and advertisers, at least according to one report. According to a recent report from the Readership Institute... >>

BizReport | Advertising archives June 18, 2008

Newspaper ad revenue growth Q1 slowdown

Newspaper advertising revenue growth slowed in Q1 2008 by the largest amount since the Newspaper Association of America began measuring ad results back in 1971.... >>

BizReport | Advertising archives May 29, 2008

URLs in print ads drive traffic online

It’s not like you haven’t heard it before – put your URL on print ads and drive visitors to your website. New figures shortly to be released by the Magazine Publishers of America add more weight to that advice.... >>

BizReport | Advertising archives May 26, 2008

Marketers anticipate print ad spend decrease

More than half of marketers expect their print ad spending to decrease three years from now, as online advertising continues to grow at a rapid rate.... >>

BizReport | Advertising archives January 25, 2008

Online props up newspaper ad revenues

The struggling newspaper industry has finally received some good news, according to recently released data from the Newspaper Association of America and Nielsen Online.... >>

BizReport | Advertising archives October 29, 2007

Outsell: digital to exceed print B2B revenues

For the first time in business-to-business (B2B) media, online and other digital revenues will be larger than print revenues. According to a recent report from Outsell Insights, in 2009, the change will occur with online avenues finally outreaching print for... >>