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BizReport | Advertising archives January 03, 2018

Advertising 2018: Don't ring out the old

While articles focus on the New Year, new technologies, new ways of connecting with consumers, research shows how important it is not to ignore more traditional channels. ... >>

BizReport | Trends & Ideas archives June 12, 2017

New report reveals viewing on a TV set an 'and' not an 'or'

The death of print media and television has long been a topic of speculation but, according to Kantar Media's new DIMENSION study, traditional media isn't dying any time soon. ... >>

BizReport | Trends & Ideas archives February 15, 2016

First UK national newspaper ditches print to go digital-only

The Independent and Independent on Sunday newspapers in the UK are to cease publication and go online only, in the starkest sign yet of the pressure on the print industry.... >>

BizReport | Advertising archives November 20, 2015

Consumers prefer print ads when away from PC

When consumers step away from their PC, mobile surely becomes their preferred way to receive marketing communications. Or does it? New research shines some light on consumer preferences.... >>

BizReport | Ecommerce archives May 11, 2015

Shop Direct signals the end of print catalog distribution

Eight decades of print catalog distribution is coming to an end as Shop Direct, which owns department store brands including Very.co.uk and Littlewoods.com, makes the decision to cease producing printed catalogs.... >>

BizReport | Trends & Ideas archives March 25, 2015

29% of Millennials never read print newspapers

Almost 3 in 10 Millennials never read print newspapers, according to a recent survey into newspaper format and readership attitudes by location-based mobile platform Retale.... >>

BizReport | Advertising archives February 23, 2015

U.K. first country in which digital ad spend tops 50%

A new study from Strategy Analytics reveals more than half of ad spend in the U.K. will go towards digital this year, making it the first country in which this has happened. ... >>

BizReport | Ecommerce archives August 12, 2014

Paper coupons still popular with consumers

Despite significant uptake by consumers of digital coupons, recent research suggests they have a long way to go before they eclipse paper coupon use.... >>

BizReport | Advertising archives July 08, 2014

UK: Mobile advertising spend almost on a par with print

Mobile advertising spend in the UK is a hair's breadth away from print newspaper advertising spend, according to recently released figures from eMarketer.... >>

BizReport | Advertising archives July 04, 2014

Ad recall in digital magazines on a par with print

Analysis of reader recall of magazine ads in tablet issues by GfK MRI Starch Advertising Research reveals they achieve the same level of recall as print versions and attract a young and affluent demographic.... >>

BizReport | Blogs & Content archives June 27, 2014

Digital news consumption in the UK overtakes printed newspapers

Ofcom's annual news consumption study reveals that the number of people in the UK heading online to keep abreast of news and current affairs is now greater than those reading print newspapers. ... >>

BizReport | Advertising archives March 09, 2010

2010 landmark year as online ad spending overtakes print

The tide of technological change continues to mould the print landscape. New figures released by research firm Outsell show that, for the first time ever, businesses plan to spend more this year on digital and online advertising and marketing than... >>

BizReport | Internet May 29, 2009

Telmetrics: URLs in print Yellow Pages ads boost leads

Displaying a URL within a print Yellow Pages ad increases overall leads driven by print Yellow Pages by 78%, according to new data released by Telmetrics.... >>

BizReport | Ecommerce archives May 06, 2009

Coupons increasingly popular with younger consumers

There have been many reports out recently that seem to demonstrate the increasing use of coupons and the general consensus is that their use is up - whether on- or offline. ... >>

BizReport | Research archives March 29, 2008

Newspaper ad revenues fall

Ad spending on U.S. newspaper sites increased in 2007, but this didn’t managed to balance out losses in print ad revenues, which decreased by the largest percent in over 50 years.... >>

BizReport | Research archives March 11, 2008

Digital magazine readers pay ads more attention

Consumers pay more attention to ads in digital magazines than they do their print counterparts, according to recent research, and most are very or extremely happy with their digital magazine experiences.... >>

BizReport | Research archives March 03, 2008

Survey: Internet primary source of news

The Internet is now the most frequently used and important source of news in the U.S., outweighing newspapers, television and radio, according to a recent survey by We Media/Zogby Interactive.... >>

BizReport | Research archives February 27, 2008

Visits to magazine websites on the rise

Earlier this month, Magazine Publishers of America (MPA) released data that showed overall traffic to magazine websites grew at over three times that of the rate of growth for overall U.S. Internet traffic.... >>

BizReport | Research archives November 02, 2007

Internet users reading less print

Internet users are gradually shifting their reading material from hardcopy to online, according to recent survey results.... >>

BizReport | Research archives March 14, 2007

Study: Offline media prompts online search

A new survey finds that the majority of consumers are motivated to search for online products after seeing ads and articles in traditional print media.... >>

BizReport | Advertising archives February 08, 2007

Print and radio ad spends decrease while online rises

An overall increase in U.S. advertising spend during 2007 will see increases in online spends and decreases in some offline budgets.... >>

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