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BizReport | Research August 19, 2008
IAB video ad standards success
New research has revealed the positive impact that recently introduced Interactive Advertising Bureau video ad format standards have had on click-through rates, at least when it comes to male-oriented communities. ... >>
BizReport | Advertising January 23, 2008
In-stream ads remain unpopular with consumers
Marketers may have to rethink how they integrate advertising messages in online video, as yet another survey finds that online video consumers really do not like watching in-stream advertising.... >>
BizReport | Advertising November 21, 2007
AOL tries tickers to attract clickers
The search for unobtrusive and consumer-friendly online video advertising continues and AOL has just announced its solution – a video ticker ad.... >>
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