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BizReport | Advertising archives March 06, 2012

Release to keep viewers from skipping pre-roll ads

Ever wonder if those pre-roll ads are actually being watched? Or skipped over? Many brands have and a new release from Solve Media may keep those viewers watching. YouTube, arguably the largest video site, began allowing viewers to skip pre-roll... >>

BizReport | Advertising archives February 18, 2009

Betawave TV offers branded video content

A new syndicated video platform is said to serve more than six million unique viewers to marketers, and to give marketers access to branded video content. Betawave TV is an ad supported offering from Betawave Corporation and offers several different... >>

BizReport | Advertising archives May 08, 2007

NBC cuts pre-roll ads short

Responding to consumer feedback, NBC Universal will shorten pre-roll ads for short-form digital content, starting July this year.... >>