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BizReport | Search Marketing July 17, 2012

WordStream: Paid Search Ad Clicks Exceed Clicks on Free Organic Listings for Commercial Keywords

What impact do all the bigger and more engaging sponsored ad formats have on the average Google searcher? A new study by search engine marketing software firm WordStream reveals some interesting insights into PPC vs. organic clicks for high commercial... >>

BizReport | Search Marketing August 13, 2009

ClickForensics launches dashboard for ad networks, publishers

A new tool from ClickForensics should help to monitor website traffic. The dash launched this week and can be used by advertising networks and publishers to monitor where traffic originates; by monitor traffic sources, networks and publishers can better determine... >>

BizReport | Domain Names May 07, 2009

Study: Ads featuring generic domain names attract more clicks

Using a generic domain name in PPC ads attracts more clicks than when a non-generic domain name is used, according to a recent study by U.K.-based domain retailer Memorable Domains.... >>

BizReport | Search Marketing January 19, 2009

Marchex to 'resell' Google's AdWords

Local search advertising company Marchex has been named the first reseller for Google's Adwords Authorized Reseller Technology Platform provider. As such Marchex will be the only - for now - authorized reseller for the Google platform. Many more companies are... >>

BizReport | Search Marketing January 13, 2009

Anchor Intelligence: How to protect against click fraud

Click fraud remains one of the biggest problems for online advertisers. According to research nearly 20% of PPC clicks could be fraudulent. What can marketers do to keep fraud from overtaking their ROI?... >>

BizReport | Search Marketing January 05, 2009

What you can learn from hot holiday keywords

The holidays are past, but consumers are still hitting their favorite shopping hotspots - which means etailers can still turn a profit despite the down economy in the US. How? By taking a few notes from the holiday 'keyword' season.... >>

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