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As the 2012 Presidential Election looms in the US, more politically-minded pages are going up around the social sphere. There are pages for Republicans, Democrats, specific candidates, 'haters' of candidates or parties...the list goes on. While those behind the social... >>
With just over four months until the 2012 Presidential Election, it appears small businesses are receptive to political advertising. A new survey from MerchantCircle finds SMBs continue to show concern over the economic recovery in the US - in addition... >>
As the 2012 Presidential Election heats up in the US, data from NM Incite shows the social sphere may have a bigger impact than expected. According to their data in three of the four 2010 election races studied, the candidate... >>
A new platform, launched from Jivox, may help politicians reach voters in this election year. Called the Jivox Political Ad Kit, it creates multi-screen interactive video ads for embedding on websites, in social media channels and across devices. ... >>
Brand campaigns and political campaigns should have different strategies but the two can learn from one another. As the 2012 election year heats up in the US, politicians are pushing mobile limits to reach the consumer base - and brands... >>
The 2008 elections relied on social media. The 2012 elections may well rest on mobile. Each election year politicians trot out new offerings - more online information, ways to donate or volunteer with campaigns. So far the 2012 election season... >>
Elections are coming up quickly in the US, and that has politicians looking for new ways to connect with voters. That connection is going to be harder than ever finds research from SAY Media, which indicates that fractured media is... >>
Social networks are quickly becoming a go-to advertising destination for both small and large businesses, but even more than business-based advertising, politicians are finding the social space has much to offer. It is specifically in Facebook, but other social destinations... >>
Soc-nets may be taking over where telephone calls have traditionally reigned supreme: the political arena. According to a recent Pew Internet report, social networks were used by nearly one-quarter of Americans for politics during the 2010 campaign season. Twitter and... >>
A revised forecast from BIA/Kelsey may put a damper on things. Although the forecast predicts that local advertising revenues will top nearly $145 billion by 2014, this is nearly a year past their original prediction date despite indicators that the... >>
It's an even numbered year and in the US that can mean only one thing: increased ad revenues thanks to elections and Olympics. Unfortunately a new Borrell Associates report indicates that online markets likely won't see much of the uptick... >>
For perhaps the first time, the Internet has a good chance of influencing a presidential election in the United States. But, that will only occur if politicos increase their online spending according to a recent report. ... >>
With the next Presidential Election looming in the US, a new report expects the political spend to grow nearly 65%. The increase in spending is expected in part because there is a larger than usual number of candidates in the... >>
Forget the nightly news or attending political rallies, more people are relying on the Internet for their political information. According to a study from DoubleClick, about 4 in every 10 adults research political information online.... >>
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