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BizReport | Trends & Ideas archives September 09, 2016

Ads in podcasts have massive reach, influence - but hard to measure

The power of podcasts has been revealed in recent research. Now, in the run up to the Interactive Advertising Bureau's second podcast event, new research reveals how podcasts affect the purchase intent of listeners. ... >>

BizReport | Social Marketing May 30, 2013

Social media industry report reveals podcasting in, daily deals out

The 2013 Social Media Examiner industry report has been released. It reveals that social media continues to be seen as an important marketing activity, although questions remain about effectiveness.... >>

BizReport | Mobile Marketing July 15, 2010

RAJAR: 20% British smartphone users listen to Internet radio

New figures from RAJAR show that 20% of smartphone owners in the U.K. are using their devices to listen to the radio.... >>

BizReport | Research archives February 01, 2010

Study: Podcasts reach unreachable consumers

Although podcasting has shown to be quite popular in niche markets, many marketers have not jumped into the fray. The results of a recent Edison Research and Association for Downloadable Media (ADM) study could change some marketers minds, however, because... >>

BizReport | Research archives July 09, 2008

Study: The best length for B-to-B pod casts

When it comes to pod casts, many marketers are still in the dark about content, length and frequency of updates. A new study from Marketing Sherpa addresses the issue of pod cast length, and surprisingly, length is directly related to... >>

BizReport | Blogs & Content archives January 04, 2008

Wizzard offers dynamic insertion for podcast ads

A new offering from Wizzard Media could have more advertisers taking the podcast seriously. This week the podcast advertising and content aggregator launched a new tool which will dynamically insert ads according to the content of audio and video podcasts.... >>

BizReport | Advertising archives July 24, 2007

Study: Build registered user lists with archived webcasts

Publishers and podcasters should leave their content on-site for longer periods of time, according to a recent study. By doing so, B2B marketers and publishers may actually increase registrants for future webcasts, at the same time increasing their lead generation.... >>

BizReport | Trends & Ideas archives July 16, 2007

UGC consumers outnumber UGC creators

Online marketers might do well to find popular creators of user generated content and advertise with them. That is because, according to a recent eMarketer report, UGC consumers are rabidly consuming the content of a few popular UGC creators.... >>

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