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BizReport : Tags : Tag Results
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BizReport | Research April 23, 2008
Podcast ad recall rates impressive
Advertising during podcasts has been thrust into the limelight, thanks to recently released data from a series of ad effectiveness studies.... >>
BizReport | Research February 05, 2008
Podcasting: A word in their ear
A new report from eMarketer analyzes the current and future podcasting audience in the U.S., and discovers that the numbers are sufficient enough to make marketers sit up and take notice.... >>
BizReport | Trends & Ideas July 17, 2007
PodBridge develops mid-roll ad delivery platform
PodBridge and Personal Life Media have teamed up to develop an ad-serving platform that also measures the audience of the weekly shows from PLM. By offering measurement services in addition to ads, the platform allows advertisers to see just who... >>
BizReport | Trends & Ideas July 17, 2007
Standards and practices to be developed for podcast ads
Advertisers and marketers wanting a bit of input into the developing markets of podcast and other audio/video content may get their chance. The Association for Downloadable Content (ADM), a recently formed professional organization, is creating a list of standards for... >>
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