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BizReport | Mobile Marketing September 17, 2020

Report: Storytelling key to podcast engagement

The interest in podcasting continues to grow for American consumers, with about a 23% increase in listenership for women over the past year. But, just what are podcast listening looking for? And what does that mean for advertisers? New data... >>

BizReport | Content Marketing July 14, 2020

What brands need to know about podcasting

While the typical model for podcasts and even traditional radio is to provide content that is free and ad supported, one new study finds that in the case of podcasts a growing number of Americans are willing to pay for... >>

BizReport | Advertising archives September 02, 2008

Six essentials for successful podcasting

Last year, around 18.5 million people in the U.S. listened to a podcast. This figure is predicted to rise significantly over the next few years as the iPod and various other portable devices continue to infiltrate daily routines. What can... >>

BizReport | Research archives April 23, 2008

Podcast ad recall rates impressive

Advertising during podcasts has been thrust into the limelight, thanks to recently released data from a series of ad effectiveness studies.... >>

BizReport | Research archives February 05, 2008

Podcasting: A word in their ear

A new report from eMarketer analyzes the current and future podcasting audience in the U.S., and discovers that the numbers are sufficient enough to make marketers sit up and take notice.... >>

BizReport | Trends & Ideas archives July 17, 2007

PodBridge develops mid-roll ad delivery platform

PodBridge and Personal Life Media have teamed up to develop an ad-serving platform that also measures the audience of the weekly shows from PLM. By offering measurement services in addition to ads, the platform allows advertisers to see just who... >>

BizReport | Trends & Ideas archives July 17, 2007

Standards and practices to be developed for podcast ads

Advertisers and marketers wanting a bit of input into the developing markets of podcast and other audio/video content may get their chance. The Association for Downloadable Content (ADM), a recently formed professional organization, is creating a list of standards for... >>