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BizReport | Advertising September 02, 2008

Six essentials for successful podcasting

Last year, around 18.5 million people in the U.S. listened to a podcast. This figure is predicted to rise significantly over the next few years as the iPod and various other portable devices continue to infiltrate daily routines. What can... >>

BizReport | Mobile Marketing January 16, 2008

Text most popular ad format for mobile

Marketers aren’t using podcasts and video for mobile advertising to the extent they were earlier last year, according to new survey results from Advertiser Perceptions.... >>

BizReport | Blogs & Content June 27, 2007

Keyword feature released for podcast advertisers

A new keyword advertising feature could open up the world of podcast advertising to marketers. The feature, from Wizzard Media, will act much like typical keyword features for paid search campaigns.... >>

BizReport | Research May 29, 2007

Podcast listeners respond to advertising

A survey in the U.K has shed some light on the habits of podcast listeners and their attitudes towards advertising.... >>

BizReport | Research March 28, 2007

Study: Marketers uncomfortable with emerging interative channels

Forrester Research has released new research into marketer's attitudes towards emerging interactive and social channels.... >>

BizReport | Research March 26, 2007

Podcast audience grows by 18 percent

New figures suggest that the podcasting audience is increasing and awareness of the medium is also rising.... >>

BizReport | Blogs & Content February 15, 2007

Report: Podcasts should be concise, consistent

With a surge in podcasting predicted over the next few years, many in the marketing industry are wondering how to best take advantage of the technology. ... >>

BizReport | Trends & Ideas February 13, 2007

Podcasting expected to surge

Podcasting may be the newest - and least recognized - of the social media tools, but a new report indicates that podcasting will come in to it's own in the coming years. ... >>

BizReport | Research November 24, 2006

Podcast Audience Increases

More users are downloading podcasts now than six months ago, but does the increase point to a new online marketing must?... >>

BizReport | Blogs & Content October 04, 2006

How Long Should a Corporate Podcast Be?

So you finally got round to it – writing that brilliant prose for your first ever corporate podcast. You enjoyed the experience way more than you’d expected. And then the notion sinks in; just how long does this piece actually... >>

BizReport | Trends & Ideas September 26, 2006

Forbes.com Jumps On Podbridge Ad-Wagon

If you wondered how advertising would work with new mediums like pod-casts and such, just watch Forbes.com. The company has bought into Podbridge’s advertising platform lock stock and barrel.... >>

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