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BizReport | Mobile Marketing September 17, 2020

Report: Storytelling key to podcast engagement

The interest in podcasting continues to grow for American consumers, with about a 23% increase in listenership for women over the past year. But, just what are podcast listening looking for? And what does that mean for advertisers? New data... >>

BizReport | Content Marketing July 14, 2020

What brands need to know about podcasting

While the typical model for podcasts and even traditional radio is to provide content that is free and ad supported, one new study finds that in the case of podcasts a growing number of Americans are willing to pay for... >>

BizReport | Advertising archives October 10, 2019

Vibenomics launching audio OOH marketplace

Vibenomics, a cloud-based managed service provider of audio experience solutions to location-based businesses and connected cities, recently announced it has launched an audio out-of-home (OOH) advertising marketplace enabling brands to reach a national audience of nearly 150 million or target any combination... >>

BizReport | Blogs & Content archives August 05, 2015

Expert: How internet radio is taking over

Online radio could be the next big thing for advertisers according to one expert. Why should brands take note? ... >>

BizReport | Research archives February 01, 2010

Study: Podcasts reach unreachable consumers

Although podcasting has shown to be quite popular in niche markets, many marketers have not jumped into the fray. The results of a recent Edison Research and Association for Downloadable Media (ADM) study could change some marketers minds, however, because... >>

BizReport | Blogs & Content archives January 04, 2008

Wizzard offers dynamic insertion for podcast ads

A new offering from Wizzard Media could have more advertisers taking the podcast seriously. This week the podcast advertising and content aggregator launched a new tool which will dynamically insert ads according to the content of audio and video podcasts.... >>

BizReport | Trends & Ideas archives July 17, 2007

PodBridge develops mid-roll ad delivery platform

PodBridge and Personal Life Media have teamed up to develop an ad-serving platform that also measures the audience of the weekly shows from PLM. By offering measurement services in addition to ads, the platform allows advertisers to see just who... >>

BizReport | Blogs & Content archives June 27, 2007

Keyword feature released for podcast advertisers

A new keyword advertising feature could open up the world of podcast advertising to marketers. The feature, from Wizzard Media, will act much like typical keyword features for paid search campaigns.... >>

BizReport | Research archives May 29, 2007

Podcast listeners respond to advertising

A survey in the U.K has shed some light on the habits of podcast listeners and their attitudes towards advertising.... >>

BizReport | Trends & Ideas archives May 17, 2007

Podcasting a hit with young, male audiences

The early adopters of podcasting are a demographic that most marketers will want to latch onto. According to a recent comScore study young males are nearly twice as likely to download a podcast as young females.... >>

BizReport | Social Marketing March 19, 2007

New Podcast/Blog ad network geared to boomers

What do you get when you cross edgy content, blogs and podcasts from an expert panel and national advertisers? A new social network aimed at helping the boomer generation get more out of life.... >>

BizReport | Blogs & Content archives February 16, 2007

DIY targeted advertising for vloggers on Blip.tv

Make Magazine’s video blog, the do-it-yourself show, will be the first to use a new advertising system at Blip.tv.... >>

BizReport | Blogs & Content archives February 15, 2007

Report: Podcasts should be concise, consistent

With a surge in podcasting predicted over the next few years, many in the marketing industry are wondering how to best take advantage of the technology. ... >>

BizReport | Trends & Ideas archives February 13, 2007

Podcasting expected to surge

Podcasting may be the newest - and least recognized - of the social media tools, but a new report indicates that podcasting will come in to it's own in the coming years. ... >>

BizReport | Advertising archives September 25, 2006

Is Ad Spending Really Going To Decline?

Search giant Yahoo’s shocking news last week that both brand and search advertisement spending is slowing down, has not convinced all opinion leaders in the marketing world. Several decision makers in large companies have indicated they managed to get authorization... >>

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