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BizReport | Advertising archives July 03, 2017

Podcast ad revenues forecast to double

A new IAB study reveals significant growth in podcast ad revenues during 2017 as more marketers take notice of this growing channel.... >>

BizReport | Advertising archives August 08, 2016

Podcast listeners receptive to advertising

More and more people are listening to podcasts and, according to recent research from media agency the7stars, most listeners are not alienated by advertising within the medium. ... >>

BizReport | Advertising archives June 07, 2016

Listeners say ads in podcasts less intrusive than in other digital formats

A new study commissioned by audio on-demand network Wondery reveals that podcast listeners are highly receptive to ads and find them less intrusive than in other digital formats.... >>

BizReport | Advertising archives June 12, 2009

Ericsson/TeliaSonara launch 'Personal Pod Advertising Service'

An agreement between Ericsson and TeliaSonera sees the introduction of a new, personalized mobile advertising system to be made available later this year. ... >>

BizReport | Ecommerce archives February 23, 2009

Adobe: Social and rich media popular areas of investment in 2009

Rich media and social networking technologies top the list of web marketing investments being planned by e-commerce businesses this year, according to the results of Adobe's third annual Scene7 survey. ... >>

BizReport | Social Marketing October 07, 2008

Are you maturing with the Millennials?

Companies will find themselves losing out on vast opportunities if they don't act now to invest in strategies aimed at the largest generation of the moment - the Millennials. Such are the findings of a survey conducted by the Economist... >>

BizReport | Advertising archives September 02, 2008

Six essentials for successful podcasting

Last year, around 18.5 million people in the U.S. listened to a podcast. This figure is predicted to rise significantly over the next few years as the iPod and various other portable devices continue to infiltrate daily routines. What can... >>

BizReport | Mobile Marketing January 16, 2008

Text most popular ad format for mobile

Marketers aren’t using podcasts and video for mobile advertising to the extent they were earlier last year, according to new survey results from Advertiser Perceptions.... >>

BizReport | Blogs & Content archives June 27, 2007

Keyword feature released for podcast advertisers

A new keyword advertising feature could open up the world of podcast advertising to marketers. The feature, from Wizzard Media, will act much like typical keyword features for paid search campaigns.... >>

BizReport | Research archives May 29, 2007

Podcast listeners respond to advertising

A survey in the U.K has shed some light on the habits of podcast listeners and their attitudes towards advertising.... >>

BizReport | Research archives March 28, 2007

Study: Marketers uncomfortable with emerging interative channels

Forrester Research has released new research into marketer's attitudes towards emerging interactive and social channels.... >>

BizReport | Research archives March 26, 2007

Podcast audience grows by 18 percent

New figures suggest that the podcasting audience is increasing and awareness of the medium is also rising.... >>

BizReport | Blogs & Content archives February 15, 2007

Report: Podcasts should be concise, consistent

With a surge in podcasting predicted over the next few years, many in the marketing industry are wondering how to best take advantage of the technology. ... >>

BizReport | Trends & Ideas archives February 13, 2007

Podcasting expected to surge

Podcasting may be the newest - and least recognized - of the social media tools, but a new report indicates that podcasting will come in to it's own in the coming years. ... >>

BizReport | Research archives November 24, 2006

Podcast Audience Increases

More users are downloading podcasts now than six months ago, but does the increase point to a new online marketing must?... >>

BizReport | Blogs & Content archives October 04, 2006

How Long Should a Corporate Podcast Be?

So you finally got round to it – writing that brilliant prose for your first ever corporate podcast. You enjoyed the experience way more than you’d expected. And then the notion sinks in; just how long does this piece actually... >>

BizReport | Trends & Ideas archives September 26, 2006 Jumps On Podbridge Ad-Wagon

If you wondered how advertising would work with new mediums like pod-casts and such, just watch The company has bought into Podbridge’s advertising platform lock stock and barrel.... >>