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BizReport | Ecommerce archives April 26, 2017
Product imagery on retailers' mobile sites lags desktop versions
Mobile is already a key retail channel, yet many top retailers are failing to offer consumers the imagery they need to make purchasing decisions, according to new research from imaging and workflow specialist, SpinMe. ... >>
BizReport | Advertising archives December 12, 2016
Research reveals lack of diversity in UK ad imagery
A review of the top 20 advertising spenders in 2015 by Lloyds Banking Group reveals that minorities continue to be significantly under-represented. ... >>
BizReport | Advertising archives December 02, 2016
Consumers more likely to click on ads featuring user-generated photography
Consumers put more trust in photos featuring "real people" than those used in traditional advertising, according to new findings from visual commerce and marketing platform, Olapic.... >>
BizReport | Advertising archives December 03, 2015
Photographic research reveals London as home to the saddest selfies
Facial recognition software applied to Instagram images from cities around the world has revealed the city with the saddest selfies.... >>
BizReport | Advertising archives May 08, 2014
Instagram-style images in ads outperform glossy studio shots
Instagram-style images have been found to outperform studio-shot glossy product photos, according to new research carried out by social media agency Laundry Service. ... >>
BizReport | Advertising archives August 26, 2013
Facebook advertisers given access to free, high-quality, commercial images
Advertisers can now have a professional edge to their in-ad imagery thanks to a tie-up between the social network and stock image provider Shutterstock - and it's free. ... >>
BizReport | Ecommerce archives November 03, 2010
Website photography needs to get real
Jakob Nielsen's latest eye-tracking survey has found images put on websites purely for decoration are largely ignored, whereas images of real people associated with the content, or images containing product information, are studied more closely.... >>
BizReport | Ecommerce archives December 16, 2009
Pimp your product images for increased sales
Clear and detailed product images are essential, often they can convey more about a product that words ever can. Make sure your products images are working as hard as they can by following some simple advice.... >>
BizReport | Research archives February 08, 2009
Which images motivate mature consumers?
As marketing budgets are squeezed, each individual marketing element needs to pack a punch. This extends to your photography, demonstrates Creating Results, a multi-service agency that drives demand from mature consumers for lifestyle-oriented products and services. ... >>
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