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BizReport | Ecommerce archives April 26, 2017

Product imagery on retailers' mobile sites lags desktop versions

Mobile is already a key retail channel, yet many top retailers are failing to offer consumers the imagery they need to make purchasing decisions, according to new research from imaging and workflow specialist, SpinMe. ... >>

BizReport | Advertising archives December 12, 2016

Research reveals lack of diversity in UK ad imagery

A review of the top 20 advertising spenders in 2015 by Lloyds Banking Group reveals that minorities continue to be significantly under-represented. ... >>

BizReport | Advertising archives December 02, 2016

Consumers more likely to click on ads featuring user-generated photography

Consumers put more trust in photos featuring "real people" than those used in traditional advertising, according to new findings from visual commerce and marketing platform, Olapic.... >>

BizReport | Advertising archives December 03, 2015

Photographic research reveals London as home to the saddest selfies

Facial recognition software applied to Instagram images from cities around the world has revealed the city with the saddest selfies.... >>

BizReport | Advertising archives May 08, 2014

Instagram-style images in ads outperform glossy studio shots

Instagram-style images have been found to outperform studio-shot glossy product photos, according to new research carried out by social media agency Laundry Service. ... >>

BizReport | Advertising archives August 26, 2013

Facebook advertisers given access to free, high-quality, commercial images

Advertisers can now have a professional edge to their in-ad imagery thanks to a tie-up between the social network and stock image provider Shutterstock - and it's free. ... >>

BizReport | Ecommerce archives November 03, 2010

Website photography needs to get real

Jakob Nielsen's latest eye-tracking survey has found images put on websites purely for decoration are largely ignored, whereas images of real people associated with the content, or images containing product information, are studied more closely.... >>

BizReport | Ecommerce archives December 16, 2009

Pimp your product images for increased sales

Clear and detailed product images are essential, often they can convey more about a product that words ever can. Make sure your products images are working as hard as they can by following some simple advice.... >>

BizReport | Research archives February 08, 2009

Which images motivate mature consumers?

As marketing budgets are squeezed, each individual marketing element needs to pack a punch. This extends to your photography, demonstrates Creating Results, a multi-service agency that drives demand from mature consumers for lifestyle-oriented products and services. ... >>

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