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BizReport | Email Marketing January 22, 2010

MessageLabs: Spammers already using 2010 events

Doublecheck those subject lines, email marketers, and don't use big events such as the Olympics or local elections to engage consumers. Why? According to MessageLab's 2010 Intelligence Report spammers are already using 2010 events in consumer emails.... >>

BizReport | Domain Names September 30, 2009

MarkMonitor: Cybersquatting, Phishing a big problem for brands

When it comes to brand management, one of the most insidious problems is cybersquatting, especially for pharma-marketers. According to a recent MarkMonitor report there are more than 19,000 'cybersquatted' domains for the top six pharmaceutical brands. That is a 9%... >>

BizReport | Email Marketing June 30, 2009

MessageLabs: Spam flies past 90%

When it comes to email marketing, it may seem that the spammers and botnets are winning. According to the latest research from Symantec's MessageLabs, spam levels surpassed the 90% rate in April and May, with most of the spam coming... >>

BizReport | Internet May 27, 2009

Brand fraud challenges marketers

A new study from the Chief Marketing Officer Council found that the down economy has led to marketers experiencing an increase in online brand fraud.... >>

BizReport | Research March 24, 2009

Gartner: Financial fraud concerns turn some away from online shopping

Consumers in the U.S. are changing their online behavior due to concerns about the safety of their personal data. Fear of fraud is stopping 15% of those surveyed from shopping online, according to a recent report from Gartner.... >>

BizReport | Email Marketing December 18, 2008

DMA launches email Reputation Registry

The Direct Marketing Association and Return Path have partnered to launch the DMA Reputation Registry which will enable members to find out if their mailing IPs are authenticated. ... >>

BizReport | Research February 26, 2008

MarkMonitor: Making headway against brandjacking

Brandjackers continue to abuse online brands using an increasing range of tactics, demonstrates brand protection firm MarkMonitor in its latest report.... >>

BizReport | Email Marketing February 15, 2008

Habeas: Spam increased 100% in 2007

Spammers haven't forgotten how email works. Despite several companies who now offer email authentication and certification services, spammers and phishers are finding new ways to get information from consumers around the world.... >>

BizReport | Email Marketing December 18, 2007

Phishers net more victims during 2007

A new survey conducted by Gartner has found that the number of successful phishing attacks in 2007 rose, although the average amount lost per consumer decreased.... >>

BizReport | Trends & Ideas July 15, 2007

New type of banner ad launched

A banner ad for online impulse buyers is the latest offering from London-based interactive communications agency, Fhlame. Will consumers embrace this new shopping-channel or will security fears get in the way?... >>

BizReport | Search Marketing May 01, 2007

Google pulls phishing ads

A few unsavory ads made it through Google's defense when phishers posted their ads within searches for the Better Business Bureau. Those ads have since been removed from the system, but questions remain about the company's reach. ... >>

BizReport | Email Marketing February 23, 2007

Smaller brands should warn customers about phishing attacks

A study from email authentication firm Iconix indicates smaller brands and even social networks could be putting customers at risk by not warning against phishing messages. According to the study, 1 in every 6 phishing messages are opened.... >>

BizReport | Email Marketing February 21, 2007

Fake heart attack headline leads to real phishing attack

No, the Australian Prime Minister hasn’t suffered a heart attack, but your computer could be under attack, if you fell for the most recent phishing scam.... >>

BizReport | Research February 09, 2007

Study: 1 in 6 phishing messages opened

Fake dating services to false social networking emails, a new study shows consumers are opening phishing messages at an alarming rate.... >>

BizReport | Research January 25, 2007

Google: We Disclosed User Information

Online powerhouse Google has confirmed that more than a dozen users' personal information was unknowingly disclosed recently.... >>

BizReport | Blogs & Content January 23, 2007

Richter Scales MySpace Security

MySpace is drawing itself up against one of the world’s top three spammers.... >>

BizReport | Ecommerce January 11, 2007

eBay, PayPal Have Key To Security

A key-fob sized, battery-operated, unique code generator will be PayPal’s new defense against phishers.... >>

BizReport | Email Marketing January 10, 2007

Iconix Arms Consumers Against Phishers

Promotions and giveaways aren’t just the lures for legitimate online retailers. Phishers are using the same tactics to steal personal information, and causing a downturn in email marketing. An email authentication service says they can help with that problem.... >>

BizReport | Research January 09, 2007

Phishers Get Flash

As online phishing detection evolves, so do the phishers.... >>

BizReport | Email Marketing December 19, 2006

Report: U.S. Has 4th Highest Spam Rate

Chances are when you come back from the Christmas holiday, your email inbox will be filled with spam messages promising pharmaceutical miracles or incredibly low stock prices. Why? Because even with a drop in the number of spam messages received,... >>

BizReport | Research December 13, 2006

Phishers Go Outside Financial Box

According to new research, phishing scams are switching teams. Rather than focusing on financial information, the hoaxes are baiting consumers with brands like Coke and McDonalds. ... >>

BizReport | Email Marketing November 07, 2006

Phishing Has Greater Hold

A new study indicates more users may be falling victim to phishing attacks than previously thought. Researchers at the Indiana University School of Informatics found that about 14% of users may be responding to each phishing attack. Previously, it was... >>

BizReport | Email Marketing October 23, 2006

Filtering: Best Anti-Phishing Option

The National Consumers League has updated their anti-phishing education site with a set of best practices for ISPs to use in combating the messages. Some of those practices can also be put into use by online marketers to build trust... >>

BizReport | Email Marketing September 06, 2006

Phishing Attacks Rise as Major Virus Attacks Fall

A rise in phishing attacks first observed in 2005, continued last month and accounted for one-third of virus and Trojan activity. ... >>

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