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BizReport | Advertising June 15, 2007
DTC brands ignore web for print
Auto and apparel marketers may be flocking to the Internet for increased ad exposure but pharmaceutical marketers are not. According to a recent TNS Media Intelligence report, direct-to-consumer ads from pharmaceutical companies are practically ignoring the web in favor of... >>
BizReport | Trends & Ideas September 21, 2006
Do Marketers Know What eSampling Is?
Within the pharmaceutical industry, online sampling is a proven way to supplement traditional sample distribution. But certainly most marketers still have important questions about the technique.... >>
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