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BizReport | Advertising March 23, 2021

Pharma ads up 14% YoY, how AI is leading connection

The pharmaceutical industry was a leader in the charge to digital advertising in 2020, with brands upping their spending by more than 14% to land at nearly $10 billion in spending for the year. The ability to hyper-target, with the... >>

BizReport | Blogs & Content archives June 05, 2012

How pharma brands can do online better

One online hub is helping doctors, hospitals and pharma brands do better in the online space. Called MEDfx, the platform offers an area where health information can be shared in a secure environment; they also offer products for clinical data... >>

BizReport | Blogs & Content archives November 16, 2011

Consumers want health information, how brands can engage

According to comScore public health websites are among the most visited of the US Federal Government websites; three of the ten most-visited sites were dealing with health. More than 10 million US consumers visited the National Institutes of Health websites,... >>

BizReport | Blogs & Content archives August 23, 2011

How pharma brands can use socnets to engage

Over the next two year, seven of the twenty most widely prescribed and profitable drug patents will release, making the creating of generic versions legal. For that reason, as well as the huge adoption rate of social networks, one expert... >>

BizReport | Social Marketing August 22, 2011

Why pharma brands need to become social

Most people think of the social space as a place for friends to connect or a place for retail brands to engage by offering product information or coupons. But one expert suggests that the social space and pharmaceutical brands may... >>

BizReport | Blogs & Content archives February 09, 2011

Healthline, MedHelp partner for targeted content

A new content partnership may be a win-win for both the publishers and advertisers involved. This week Healthline Networks, a leading provider of health information services, and MedHelp, a consumer health social network, join forces to put the best content... >>

BizReport | Research archives March 19, 2010

What you need to know about health-conscious consumers

When it comes to pharma marketing, health content and general information knowing the types of consumers looking for your specific information is the key to success. Because Consumer A may be looking for healthy vegetables for weight loss while Consumer... >>

BizReport | Advertising archives December 10, 2009

Two Tremor Media announcements could give marketers an edge

Marketers in the video space and pharma marketers could reap huge benefits from two new updates to the Tremor Media interface. The first, a partnership with DoubleVerify, will give video marketers more transparency in campaigns. The second is a release... >>

BizReport | Research archives October 19, 2009

For consumers, Internet crucial to brand awareness

Brands and marketers have long known that the Internet is a good way to give consumers more product information. Many, however, may not realize how much consumers are now relying on the Web to find product information and to make... >>

BizReport | Advertising archives June 15, 2007

DTC brands ignore web for print

Auto and apparel marketers may be flocking to the Internet for increased ad exposure but pharmaceutical marketers are not. According to a recent TNS Media Intelligence report, direct-to-consumer ads from pharmaceutical companies are practically ignoring the web in favor of... >>

BizReport | Trends & Ideas archives September 21, 2006

Do Marketers Know What eSampling Is?

Within the pharmaceutical industry, online sampling is a proven way to supplement traditional sample distribution. But certainly most marketers still have important questions about the technique.... >>