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BizReport | Blogs & Content archives June 05, 2012

How pharma brands can do online better

One online hub is helping doctors, hospitals and pharma brands do better in the online space. Called MEDfx, the platform offers an area where health information can be shared in a secure environment; they also offer products for clinical data... >>

BizReport | Blogs & Content archives January 09, 2012 taps Healthline Networks for exclusive DTC ads

Pharma marketing continues to grow in the online space. A new deal, between and Healthline Networks, may expand pharma marketers' reach, engaging more consumers on the look out for health information.... >>

BizReport | Blogs & Content archives November 16, 2011

Consumers want health information, how brands can engage

According to comScore public health websites are among the most visited of the US Federal Government websites; three of the ten most-visited sites were dealing with health. More than 10 million US consumers visited the National Institutes of Health websites,... >>

BizReport | Blogs & Content archives February 09, 2011

Healthline, MedHelp partner for targeted content

A new content partnership may be a win-win for both the publishers and advertisers involved. This week Healthline Networks, a leading provider of health information services, and MedHelp, a consumer health social network, join forces to put the best content... >>

BizReport | Advertising archives December 10, 2009

Two Tremor Media announcements could give marketers an edge

Marketers in the video space and pharma marketers could reap huge benefits from two new updates to the Tremor Media interface. The first, a partnership with DoubleVerify, will give video marketers more transparency in campaigns. The second is a release... >>

BizReport | Research archives October 19, 2009

For consumers, Internet crucial to brand awareness

Brands and marketers have long known that the Internet is a good way to give consumers more product information. Many, however, may not realize how much consumers are now relying on the Web to find product information and to make... >>

BizReport | Advertising archives October 06, 2009

Pharma marketers looking for new way to attract consumers

Bad news for pharmaceutical marketers. Warning letters to marketers from the FDA have caused a large decline in the number of sponsored link exposures. According to metrics firm comScore, sponsored link exposures dropped by up to 50% after the FDA... >>

BizReport | Domain Names September 30, 2009

MarkMonitor: Cybersquatting, Phishing a big problem for brands

When it comes to brand management, one of the most insidious problems is cybersquatting, especially for pharma-marketers. According to a recent MarkMonitor report there are more than 19,000 'cybersquatted' domains for the top six pharmaceutical brands. That is a 9%... >>

BizReport | Blogs & Content archives September 11, 2009

Report: 64% of consumers look online for health information

Health and pharmaceutical advertisers take note. According to the latest research from Burst Media, up to 64% of consumers will look online for specific health information in the coming months. As the autumn and winter months approach in the US,... >>

BizReport | Advertising archives May 05, 2009

The display, pharmaceutical connection

Pharma marketers may want to invest a bit more time and effort into the display portion of their online advertising campaigns. According to a recent study from metrics firms comScore and Crossix, as well as Yahoo, online display ads are... >>