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BizReport | Advertising February 07, 2020

Top 3 Elements of a Persuasion Strategy

Changing marketing tactics isn't as simple as switching budget dollars from traditional media to digital or adding in social marketing to the mix. Here's how brands can develop a strong persuasion strategy for their messaging. ... >>

BizReport | Advertising February 06, 2020

Expert: Why brands need persuasion not just conversion as strategy

Striking the right note in an ad campaign has never been harder despite the options available to marketers to get their messages to consumers. Added to that, some consumers already feel overwhelmed at the sheer number of ads coming to... >>

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