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BizReport | Advertising February 18, 2014

Case study shows personalized retargeting pushes ecommerce conversions

Wondering what will work to re-engage shopping cart abandoners? A new case study out from RTB House and QUELLE may help. Their data indicates that personalized retargeting is the key to engagement with shoppers who have begun but not completed... >>

BizReport | Ecommerce April 14, 2010

Criteo personalizes retargeting ads

Retargeting ad capabilities have been available for more than 10 years, but still some marketers either aren't using the capabilities or aren't using the capabilities correctly. To get to more information on what works in retargeting, I chatted with J.B.... >>

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