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BizReport | Advertising June 19, 2020

Top 3 tips to improve personalization

For many marketers personalization tends to be less personal and more repetitious, and that can be a death knell for campaigns. While campaigns do need some bit of repetition, the personalization factor cannot be ignored and shouldn't be given up... >>

BizReport | Advertising archives April 29, 2019

Study finds most marketers pushing personalization

As we come to the anniversary of GDPR in the EU and an increasing focus on data collection, storage and use around the globe, one new report finds an increased interest from marketers on personalization. A new report, out from... >>

BizReport | Advertising archives March 13, 2019

Study: Brands personalizing budget, strategy show higher performance

Personalization has been shown to improve ad performance through clicks, but one new report is tagging revenue increases to personalization. According to Monetate's Personalization Development Study brands engaging in personalization for budget and for strategy are showing higher revenue numbers.... >>

BizReport | Advertising archives September 04, 2018

Study: Too much creep in personalization

New data out from InMoment should result in brands putting a pause on their personalization strategies long enough for a readjustment. That's because most consumers find that personalization is creepy (75%). ... >>

BizReport | Advertising archives May 20, 2016

Top 3 tips for better personalization

Experts agree that personalization is key to creating a loyal customer base. With better data, brands have been able to better personalize both ad campaigns and shopping experiences, but some consumers say this personalization feels 'creepy'. One expert shares three... >>

BizReport | Advertising archives March 29, 2016

Expert: How to take the 'creep' out of personalization

The proliferation of digital data about consumers has created both tremendous opportunity and real concern about privacy and "creepiness." One expert explains how brands can go from 'creep' to 'personal'. ... >>

BizReport | Email Marketing August 26, 2015

Study: Personalization key for email engagement

Constant Contact has released new data that may have some changing their email strategy to include more personalization - or to ensure the personalization they thought was in place is actually active. According to the report personalized email campaigns result... >>

BizReport | Advertising archives June 17, 2015

Survey: Personalization a priority for marketers

More advertisers are looking to personalization to make a difference in their online campaigns. That according to new Evergage data which shows more than 80% of marketers surveyed are either now using or planning to implement personalization strategies over the... >>

BizReport | Ecommerce archives February 19, 2015

Study: Most shoppers spend more with personalization

New data for the online space: personalization is paying off. According to new data out from MyBuys about half of shoppers are influence to spend more with retailers who personalize emails and other offers for them.... >>

BizReport | Advertising archives August 27, 2014

Top 3 tips to better personalize online campaigns

The promise of Big Data was that if the marketer could gather and analyze enough information, he/she could receive major insights into how to improve your business. The problem was that once the insights were gained, marketers and retailers found... >>

BizReport | Ecommerce archives July 15, 2014

Report: Half of marketers say they struggle with personalization

Personalization has been the buzzword of the past few years. Personalization based on search preferences, social networks, past purchases. Yet marketers are still struggling to personalize at scale according to a new report out from Neustar and Digiday; 53% of... >>

BizReport | Ecommerce archives May 01, 2012

How personalization can improve ecommerce

ChoiceStream CONNECT learns from shoppers behavior and uses that information to guide shoppers to the right recommendations, products and other information on etailers' sites. This type of personalization is changing not only the way people shop but the way etailers... >>

BizReport | Ecommerce archives February 14, 2012

ChoiceStream platform may help post-Valentine's conversions

The day of love is finally here - and check the lines at the florist, there will be men there in droves today - but that shouldn't stop a retail strategy. Although Valentine's day is a huge day for retailers... >>

BizReport | Advertising archives January 06, 2012

Why brands need to get personal in 2012

Throughout 2011, marketers began shifting their focus from simple targeting of large groups to a more personalized marketing approach. Obtaining data to provide relevant on-site experiences became a bigger part of many strategies. For 2012? One expert expects more of... >>

BizReport | Internet November 24, 2011

Monetate sees rapid increase in personalized web experiences

As the Internet becomes more fragmented brands are doing more things to engage consumers with relevant content; one of the newest ways to engage is through a personalized web experience. Through this, a consumer is shown content related to how... >>

BizReport | Blogs & Content archives November 21, 2011

Top 3 tips for video personalization

US consumers are spending, on average, 19 hours each month watching clips, trailers and full episodes of their favorite programming, and yet video ads account for less than 15% of the total time spend within the video space. That is... >>

BizReport | Advertising archives October 18, 2011

eXelate, Cognitive Match partner for dynamically targeted ads

An improved targeting measure from Cognitive Match and eXelate will optimize ads based on real time information. Through the partnership Cognitive Match will use eXelate's targeting data on both of their Dynamic Creation options. ... >>

BizReport | Advertising archives July 21, 2011

How personalization can work in the anonymous online space

As ad personalization gets more buzz marketers are increasingly trying to personalize everything from email messages to tweets. Many, unfortunately, choose the simple way - a name. That isn't how good personalization works, according to one expert. Without further ado,... >>

BizReport | Advertising archives February 10, 2010

Study: Marketers spending more but not spending efficiently

When it comes to online marketing there are many metrics firms, a plethora of data and a near-endless stream of consumers. Still, many online marketers are off consumers' radar because their efforts aren't quite good enough. According to a new... >>

BizReport | Research archives December 11, 2009

Internet Marketing 101: How to use personalization correctly

Personalization has become a hot button issue with online marketers over the past year. Everyone wants to personalize, but few seem to understand that personalizing marketing correspondence, whether email or display ads, is more than simply adding a consumer's name... >>

BizReport | Ecommerce archives September 29, 2009

Personalizing messages: It's more than just a name

When it comes to today's consumer they are smart, savvy and know where to find bargains. The problem? Every day a new etailer or brand opens an online store. With the number of etailers already online it is no wonder... >>

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