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BizReport | Advertising January 01, 2021
Expert: Personalized video all about relationship
There has been some push back regarding personalization from users who are stalked across the Internet by the same pair of pants they clicked on once. But when done right, personalization provides marketers with an opportunity to increases sales, explain... >>
BizReport | Loyalty Marketing August 17, 2020
Study: Personalization driving loyalty
For merchants and marketers wanting to make a bigger impression on their customers, it's time to get personal. That is a key takeaway from new Formation data which finds, among other things, that personalization continues to push brand loyalty, with... >>
BizReport | Advertising June 19, 2020
Top 3 tips to improve personalization
For many marketers personalization tends to be less personal and more repetitious, and that can be a death knell for campaigns. While campaigns do need some bit of repetition, the personalization factor cannot be ignored and shouldn't be given up... >>
BizReport | Advertising archives April 29, 2019
Study finds most marketers pushing personalization
As we come to the anniversary of GDPR in the EU and an increasing focus on data collection, storage and use around the globe, one new report finds an increased interest from marketers on personalization. A new report, out from... >>
BizReport | Advertising archives March 13, 2019
Study: Brands personalizing budget, strategy show higher performance
Personalization has been shown to improve ad performance through clicks, but one new report is tagging revenue increases to personalization. According to Monetate's Personalization Development Study brands engaging in personalization for budget and for strategy are showing higher revenue numbers.... >>
BizReport | Advertising archives September 04, 2018
Study: Too much creep in personalization
New data out from InMoment should result in brands putting a pause on their personalization strategies long enough for a readjustment. That's because most consumers find that personalization is creepy (75%). ... >>
BizReport | Advertising archives May 20, 2016
Top 3 tips for better personalization
Experts agree that personalization is key to creating a loyal customer base. With better data, brands have been able to better personalize both ad campaigns and shopping experiences, but some consumers say this personalization feels 'creepy'. One expert shares three... >>
BizReport | Advertising archives March 29, 2016
Expert: How to take the 'creep' out of personalization
The proliferation of digital data about consumers has created both tremendous opportunity and real concern about privacy and "creepiness." One expert explains how brands can go from 'creep' to 'personal'. ... >>
BizReport | Email Marketing August 26, 2015
Study: Personalization key for email engagement
Constant Contact has released new data that may have some changing their email strategy to include more personalization - or to ensure the personalization they thought was in place is actually active. According to the report personalized email campaigns result... >>
BizReport | Advertising archives June 17, 2015
Survey: Personalization a priority for marketers
More advertisers are looking to personalization to make a difference in their online campaigns. That according to new Evergage data which shows more than 80% of marketers surveyed are either now using or planning to implement personalization strategies over the... >>
BizReport | Ecommerce archives February 19, 2015
Study: Most shoppers spend more with personalization
New data for the online space: personalization is paying off. According to new data out from MyBuys about half of shoppers are influence to spend more with retailers who personalize emails and other offers for them.... >>
BizReport | Advertising archives August 27, 2014
Top 3 tips to better personalize online campaigns
The promise of Big Data was that if the marketer could gather and analyze enough information, he/she could receive major insights into how to improve your business. The problem was that once the insights were gained, marketers and retailers found... >>
BizReport | Ecommerce archives July 15, 2014
Report: Half of marketers say they struggle with personalization
Personalization has been the buzzword of the past few years. Personalization based on search preferences, social networks, past purchases. Yet marketers are still struggling to personalize at scale according to a new report out from Neustar and Digiday; 53% of... >>
BizReport | Ecommerce archives May 01, 2012
How personalization can improve ecommerce
ChoiceStream CONNECT learns from shoppers behavior and uses that information to guide shoppers to the right recommendations, products and other information on etailers' sites. This type of personalization is changing not only the way people shop but the way etailers... >>
BizReport | Ecommerce archives February 14, 2012
ChoiceStream platform may help post-Valentine's conversions
The day of love is finally here - and check the lines at the florist, there will be men there in droves today - but that shouldn't stop a retail strategy. Although Valentine's day is a huge day for retailers... >>
BizReport | Advertising archives January 06, 2012
Why brands need to get personal in 2012
Throughout 2011, marketers began shifting their focus from simple targeting of large groups to a more personalized marketing approach. Obtaining data to provide relevant on-site experiences became a bigger part of many strategies. For 2012? One expert expects more of... >>
BizReport | Internet November 24, 2011
Monetate sees rapid increase in personalized web experiences
As the Internet becomes more fragmented brands are doing more things to engage consumers with relevant content; one of the newest ways to engage is through a personalized web experience. Through this, a consumer is shown content related to how... >>
BizReport | Blogs & Content archives November 21, 2011
Top 3 tips for video personalization
US consumers are spending, on average, 19 hours each month watching clips, trailers and full episodes of their favorite programming, and yet video ads account for less than 15% of the total time spend within the video space. That is... >>
BizReport | Advertising archives October 18, 2011
eXelate, Cognitive Match partner for dynamically targeted ads
An improved targeting measure from Cognitive Match and eXelate will optimize ads based on real time information. Through the partnership Cognitive Match will use eXelate's targeting data on both of their Dynamic Creation options. ... >>
BizReport | Advertising archives July 21, 2011
How personalization can work in the anonymous online space
As ad personalization gets more buzz marketers are increasingly trying to personalize everything from email messages to tweets. Many, unfortunately, choose the simple way - a name. That isn't how good personalization works, according to one expert. Without further ado,... >>
BizReport | Advertising archives February 10, 2010
Study: Marketers spending more but not spending efficiently
When it comes to online marketing there are many metrics firms, a plethora of data and a near-endless stream of consumers. Still, many online marketers are off consumers' radar because their efforts aren't quite good enough. According to a new... >>
BizReport | Research archives December 11, 2009
Internet Marketing 101: How to use personalization correctly
Personalization has become a hot button issue with online marketers over the past year. Everyone wants to personalize, but few seem to understand that personalizing marketing correspondence, whether email or display ads, is more than simply adding a consumer's name... >>
BizReport | Ecommerce archives September 29, 2009
Personalizing messages: It's more than just a name
When it comes to today's consumer they are smart, savvy and know where to find bargains. The problem? Every day a new etailer or brand opens an online store. With the number of etailers already online it is no wonder... >>
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