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BizReport | Ecommerce January 22, 2018

The five things today's 'Genius' brands have in common

Few brands can boast the title of 'Genius' when it comes to digital marketing, but new research from L2 has identified the brands it believes are the cream of the crop and reveals five things they have in common.... >>

BizReport | Advertising January 16, 2018

Should marketers personalize content by age?

Personalization continues to be a huge part of marketeering campaigns, but new data indicates that there is one area within personalization that is falling short. That of tailoring - or personalizing - content according to age. New data out from... >>

BizReport | Advertising August 28, 2017

Is personalization bad for business?

More advertising and experience tools crop up daily for digital marketers, but there has been some push-back from consumers in the area of personalization. One expert explains why brands may need to change their personalization options. ... >>

BizReport | April 28, 2017

Channel 4 video-on-demand ads address viewer by name

Consumers are used to getting personalized direct mail, email and even digital ads, but thanks to UK broadcaster Channel 4, they are now being addressed by name via the television.... >>

BizReport | Ecommerce March 10, 2017

Security of personal data remains key concern among consumers

A global study reveals that data privacy and security continue to be the most pressing concerns for consumers online, yet a personalized experience is still in demand.... >>

BizReport | Advertising December 09, 2016

Expert: How to improve personalization strategy

There is a fine line to personalization the customer experience, placing native and programmatic ads, and creeping out customers. Here's how businesses can take the creep factor out of personalized emails, ads, and content. ... >>

BizReport | Advertising December 08, 2016

Expert: Tipping point for personalization is near

For the past 8 years, we've heard that personalization was reaching the mainstream tipping point; within the last three years Apple has released Siri, Amazon the Echo, and now Google is releasing Home. Are we now at the tipping point?... >>

BizReport | Advertising October 12, 2016

Expert: How Personalization 2.0 is impacting brands

Personalization has been key to many brands' online and offline marketing efforts for several years, but personalization itself has changed. Here's what brands need to know about Personalization 2.0. ... >>

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